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BMW raises pricing on many models

Buyers interested in a new BMW will start paying a bit more for their Ultimate Driving Machines, beginning yesterday. The Munich, Germany-based manufacturer has announced price hikes across nearly its entire range, covering model years 2013 and 2014, that will sting higher-end customers in particular.
Price increases are enough to get any consumer riled up, but the incremental nature of BMW's increase makes it a bit easier to swallow. All 1 Series and remaining 3 Series Convertibles (including the M3 Convertible) will see a $300 increase in price. All current-generation F30 3 Series, 5 Series GT and X3 crossovers will get their price bumped by $200. $500 increases are coming for the 6 Series range (not including the M6), while the diminutive X1 gets just a $100 increase.
Cars on the losing end of the price hikes include the newest M cars, the M5 and M6 Coupe, Convertible and Gran Coupe, which are being bumped $2,000. BMW is adding $1,000 to the sticker of all Z4s and the entire X6 range, including the X6M.

Alpina B3 Bi-Turbo offers Europeans a pre-M3 performance 3er

Anyone that's spent some time behind the wheel of the Alpina B7 probably knows enough to understand what Americans are missing with this, newly launched Alpina B3 Bi-Turbo. We've got no lack of M models to choose from, it's true, but the Alpina touch offers a completely different driving character, with almost as much performance. A pity then that Alpina has no plans that we've heard of to bring this one across the pond.
Filling the gap between the current 3 Series offerings and the outgoing M3 (we're not likely to even see the new M3 and M4 until September's Frankfurt show, nor be able to buy one until after that), the B3 Bi-Turbo brings serious performance to the F30 3er. As the name indicates, two turbochargers are used to force-feed BMW's 3.0-liter inline-six engine, for a total output of 410 horsepower and 442 pound-feet of torque. That power offers a big jump from even the BMW 335i sedan, and will push the B3 to 62 miles per hour in just 4.2 seconds and on to a top speed of 190 miles per hour. Alpina's own sport suspension underpins the thing, while the power is modulated by way of a eight-speed automatic transmission.
The new B3 will be easily recognizable thanks to its "Classic" 20-inch, 20-spoke Alpina wheels, and a rather subtle, aero-enhancing body kit. No pricing has yet been announced, but you will find a host of additional information in the attached Alpina press release below.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.