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First BMW i8 in US to be auctioned off at Pebble Beach

Snag yourself a BMW i8 at the upcoming Pebble Beach Concours d'Elegance Weekend and you won't only be the first in the US to own this model, you'll be getting a one-of-a-kind version of BMW's new gas-electric plug-in marvel. The special i8 will come with a special exterior paint color (called Frozen Grey Metallic) as well as a modified Pure Impulse Tera World interior that has "Concours d'Elegance Edition" etched in and comes with "Dalbergia Brown leather upholstery, which is tanned using dye derived from plant extracts." Tell all your treehugger friends. The 2014 BMW i8 Concours d'Elegance Edition also has laser headlights (as long as BMW gets government approval for them in the US) and comes with the first BMW Charging Station, professional edition. The standard i8 starts at $135,700 and Gooding & Company expects the special i8 to bring in between $150,000 and $200,000 at the auction. We'll find out Saturday, August 16. As a bonus, there's no reserve. The Concours d'Elegance is not a complete stranger to electric vehicles, hosting an EV display at the Meadow Brook Concours in suburban Detroit last year. One-of-a-Kind BMW i8 Concours d'Elegance Edition to be Auctioned During Pebble Beach Concours d'Elegance Weekend 25.07.2014 BMW i8 Concours d'Elegance Edition to be sold at Pebble Beach Auctions presented by Gooding & Company with proceeds benefitting the Pebble Beach Company Foundation and the Pebble Beach Concours d'Elegance Woodcliff Lake, N.J. – July 25, 2014... In celebration of the US arrival of the BMW i8, the world's most innovative sports car, a one-of-a-kind 2014 BMW i8 Concours d'Elegance Edition will be auctioned during the weekend of the 2014 Pebble Beach Concours d'Elegance, ahead of the official fall sale date. The i8 Concours d'Elegance Edition will be distinguished by a unique paint scheme and interior treatment as well as other features that will make it unlike any other BMW i8 in the world. The BMW i8 Concours d'Elegance Edition will be sold by Gooding & Company, the official auction house of the Pebble Beach Concours d'Elegance, during the annual Pebble Beach Auctions at Pebble Beach on Saturday, August 16. Proceeds of the sale will go to the Pebble Beach Company Foundation and the Pebble Beach Concours d'Elegance. The 2014 BMW i8 Concours d'Elegance Edition will feature BMW Individual Frozen Grey Metallic exterior paint.

BMW X4 order guide sneaks onto the web

Much like we gave you an early look at the ordering guide for the BMW M3 and M4 (you can now configure those two, as well), yet another list of BMW options has leaked out. This time, the upcoming X4 is the target. We told you last month that prices for the X3-sized, X6-shaped vehicle started at $45,625, and now, we can confirm everything else for the newest Bimmer.
Only two trim lines will be available when the X4 arrives - M Sport and xLine. The former starts at $2,300 for the xDrive28i model and $1,900 for the xDrive35i, and includes as standard, 19-inch wheels (or optional 20s for $950), sport seats, an M steering wheel, a more aggressive body kit, a black headliner and the option of brushed aluminum interior trim. The xLine is $1,500 for the 28i and $1,000 for the 35i, and is made up exclusively of 19-inch Y-spoke wheels and dark copper interior trim.
Metallic colors dominate the pallet, with just a pair of gloss options available alongside the $550 metal-flake colors. BMW offers a pair of SensaTec leatherette options, along side a wide variety of $1,450 leather trims.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.