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Why won't automakers slap on a turbo badge anymore?

Where have all the turbos gone? Not the actual pieces that go in the engine, mind you, those are everywhere these days as automakers downsize cylinder counts and boost efficiency and CO2 claims. But the turbo badges and fanfare are missing. Back when turbos were something to get excited about there was "turbo-driven," "turbonium," and "The Turbo Zone," among other silly lines. But now that basically every car is getting some sort of boost even on the lowliest trims, automakers are almost sliding in the turbos under the radar. Or if you look at some of the nomenclature, pretending they don't exist at all. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border. The latest automaker to hide that it has boosted the turbo presence is Porsche with the 2017 911 lineup. Even the standard Carrera models now get turbocharged flat-six engines, meaning the 911 Turbo models aren't quite as special as they once were. Porsche is in a sticky situation with this. The 911 Turbo, after all, signifies where the 911 family takes off from being a sports car and becomes the Ferrari fighter. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border, but now Porsche has crossed it and is trying to downplay the fact. There are a lot of exaggerations with displacement badges today, with claims the 2.0-liter turbo four in a Mercedes C Class equates to a naturally aspirated 3.0-liter six to make a C300. Volvo is pretty far up there, too, saying an XC90 T8 means V8 power, even though it's a 2.0-liter turbocharged and supercharged four with electric assist. I don't know why BMW can't just call the car a 330i Turbo, rather than inflating the numbers up to 340i. Saab tried all of this back in the '90s when it decided to turbocharge its entire lineup, from light pressure units all the way up to models actually called "Saab 9-3 HOT" (for high-output turbo). But then the brand deleted any external reference to the turbo under the hood and people wondered why they were buying a $42,000 four-cylinder convertible. And that didn't turn out well. Even though these turbo replacements often make more power than their naturally aspirated predecessors, they're very different engines. People knew something changed when they exchanged their leased 328i with a 3.0-liter six for a 328i with a 2.0-liter turbo four.

BMW reveals updated 2016 Alpina B6 xDrive Gran Coupe

Do you dig the BMW M6 Gran Coupe, but really wanted one with all-wheel drive? We can hardly blame you, considering how well it held up against the Nissan GT-R and Bentley Continental GT in the Australian Outback on a recent episode of Top Gear, despite the disadvantage on driven-wheel count. But that, you see, is where Alpina comes in. The "other M division" offers the a twin-turbo 6 Series Gran Coupe with four-wheel traction – even here in the US – and it's just been upgraded. The 2016 BMW Alpina B6 xDrive Gran Coupe packs a 4.4-liter twin-turbo V8 engine, just like the M6. But whereas the previous B6 packed less power than its factory counterpart, the new one surpasses it. Thanks to a boost by 60 horsepower and 50 pound-feet of torque, the B6 now cranks out 600 hp and 590 lb-ft – which rather impressively bests the M6 by 40 hp and 90 lb-ft. Plus it's driven to all four wheels. The manufacturer says that's good for a tenth of a second off the 0-60 time, now quoted at 3.6 seconds, with a top speed pegged at 200 miles per hour, making this the fastest Alpina ever offered. The 2016 B6 also benefits from new headlamps, upgraded brakes and reshaped aerodynamic elements, but it's mostly the power boost that makes this the quickest Alpina off the line in the company's history. Related Video: THE NEW BMW ALPINA B6 XDRIVE GRAN COUPE Enhancements for 2016 model year deliver more power and refinement than ever. Woodcliff Lake, N.J. –February 11, 2015... The new 2016 model year BMW ALPINA B6 xDrive Gran Coupe gains subtle BMW enhancements and benefits in particular from the results of continuous development by ALPINA. The four-door Gran Coupe, already widely recognized for aesthetic beauty and impressive driving performance, raises the benchmark with exciting new details. The new BMW ALPINA B6 xDrive Gran Coupe will become available to order starting in March 2015, with US deliveries slated to begin at BMW Centers in June. Pricing will be announced closer to the on-sale date. The BMW ALPINA B6 xDrive Gran Coupe is available as a special-order vehicle with capacity-limited production underscoring its exclusivity. The B6's body is manufactured in the BMW 6 Series factory (Plant Dingolfing) and hand-finished with the remaining ALPINA components at the ALPINA factory in Buchloe, Germany. The hand-finishing sequence at ALPINA increases the production lead-time by approximately two weeks.

BMW and Mini shuffle NA management, McDowell to retire

BMW and Mini recently shuffled top personnel in their design departments, and now BMW of North America will reorganize its management to improve customer relations. Peter Miles (pictured), currently the executive vice president of operations, will take a newly created position, vice president of sales channel development and customer relations, while Jim McDowell, vice president of Mini of the Americas, will retire.
Chris Koenders, president of BMW Group Netherlands, will move take Miles' spot as executive vice president of operations. David Duncan, western region vice president, will take McDowell's job as vice president of Mini of the Americas. Finishing off the management switcharoo is Peter Witt, who will move from his current position as Managing Director of BMW Sweden to take Duncan's job as western region vice president.
"We are intensifying our customer-driven focus and these changes will influence the entire organization to continue improving all phases of the customer journey from prospect to purchase and throughout the ownership cycle," says Ludwig Willisch, president and CEO of BMW NA. For more information on the management reorganization, check out the press release below.