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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

Jaguar Land Rover to drop supercharged V8 for turbocharged BMW power

There are few things that sound as good as Jaguar's 5.0 liter supercharged V8. As great as it is when the supercharger whines or the exhaust cracks and pops on throttle lift-off as the air pressure equalizes, the basic design dates back to the '90s. Plainly, the engine isn't as efficient as it needs to be, but designing a new V8 from the ground up is an expensive proposition. Instead, Automobile reports that Jaguar Land Rover is set to use a twin-turbocharged V8s supplied by BMW. Scalable architecture is all the rage as automakers streamline designs in order to save costs. For example, Jaguar's current supercharged V6 is quite literally a V8 with two holes missing. They didn't even change the length of the block. It seems both of those designs are on their way out, with the V6 being replaced by a inline-six closely related to the company's inline four. It seems that rather than designing an new and expensive V8 for their top of the line models JLR, is sourcing from BMW. From 1994 to 2000, BMW owned Land Rover. A few models, including the Land Rover Range Rover, used BMW engines then and in the initial years of Ford's JLR stewardship. It seems things have now come full circle. BMW currently makes a twin-turbo 4.4 liter V8 that produces anywhere from 440 to 600 horsepower, depending on the application. Automobile says that a new 4.0 liter V8 is in the works and that it will most likely be the engine that JLR uses. Expect it to be more powerful, more fuel efficient, and lighter than what both BMW and JLR currently offer. This seems like a win for both companies. BMW gets to offset the cost of a new motor while JLR, a smaller company, doesn't have to invest in a whole new architecture. As automakers search for ways to cut costs, expect collaborations like this to continue. Infiniti and Mercedes-Benz both share a four-cylinder engine. Ford and GM have worked together to design a shared 10-speed automatic. While we may lament the loss of that wonderful Jaguar Land Rover engine, we can still be happy that they haven't abandoned the V8. Related Video: News Source: Automobile Rumormill BMW Jaguar Land Rover

BMW seeks partners for electric Mini, could make it an all-EV brand

LOS ANGELES — Germany's BMW is talking with other automakers "around the world" to try to find partners to lower the cost of electrifying its future Mini small cars, management board member Peter Schwarzenbauer told Reuters. "We are talking to many OEMs (manufacturers) around the world, not only in China, (about) how to electrify smaller cars," Schwarzenbauer said. "There's no final conclusion on it." Chinese automaker Great Wall Motor said last month it was discussing a possible venture to build Mini vehicles in China. BMW currently does not build Mini vehicles outside Europe. Schwarzenbauer declined to discuss the Great Wall situation, saying "this was speculation." However, he said building smaller electric cars was challenging, not only because of the financial costs, but also the engineering problem of fitting batteries with sufficient range into a smaller vehicle package. BMW has worked with rivals before to share the costs of clean vehicle technology. The automaker has a partnership with Toyota to develop fuel cell vehicles. BMW has said it plans to launch a new, electric Mini model in 2019. Eventually, Mini could become an entirely electric brand aimed at urban consumers, Schwarzenbauer said. Mini sales in the United States have fallen 10 percent through the first 10 months of this year, as demand for many smaller cars has waned in favor of sport-utility vehicles and trucks. "It's really only in the U.S. where we are facing this with Mini," Schwarzenbauer said. BMW will not try to reverse that trend by adding larger SUVs to the Mini lineup, Schwarzenbauer said. Instead, he said, "the way for Mini in the U.S. is ... building the Mini brand in the direction of the electric urban mobility company." On a separate issue, Schwarzenbauer said BMW intended to offer a self-driving car planned to debut in 2021 at a price that could be below $100,000. The iNEXT model, which BMW previewed earlier this year, will be offered to individuals, ride services fleets and put into service in BMW fleets, Schwarzenbauer said. "By 2021, you will have a lot of people who want to own this car," he said. "It will be a normal price. We are thinking of scaling this. To bring a $150,000 electric car is nice, but it will not really scale." When it launches, the iNEXT may not be offered with complete, so-called Level 5, autonomy because the regulatory and legal frameworks for such a vehicle likely won't be in place, Schwarzenbauer said.