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BMW NA president says i3 beats Tesla EVs thanks to lighter all-around footprint
Wed, Jan 29 2014Those waiting for a full-out brawl between Tesla Motors head Elon Musk and BMW North America chief Ludwig Willisch will have to wait a bit. For the bloodthirsty, there are signs of some healthy competition and a little bit of green-car sniping between the two automakers. Willisch, speaking at the Detroit Auto Show earlier this month and responding to questions about Tesla, noted (without mentioning that company by name) that the production process of the German automaker's i3 plug-in was "greener" than any other. According to Business Insider, Willisch highlighted the fully recyclable materials used to construct the i3 as well as the hydropower used at the carbon fiber plant in Moses Lake, WA. Willisch also noted that the Tesla Model S is "very heavy on the braking. Our car feels just like a normal car. That's a big difference when it comes to driving," Automotive News said in a separate report. The latter model weighs about a third less than the Tesla, though it also has an EV range about a third as big. The BMW executive did allow that the Tesla did make a good proverbial "snowplow," not for its driving characteristics but for its ability to get more people conformable with electric vehicle technology. Musk was asked about the i3 in an August conference call and laughed before noting that the i3 had "room to improve." No word on whether Musk and Willisch will be sending each other Valentine's Day cards next month.
BMW gearing up for Sochi Olympics with bobsled documentary [w/video]
Fri, Jan 3 2014BMW might be a German brand, but that isn't keeping its US branch from helping out Team USA as the 22nd Winter Olympics gets set to kick off in Sochi, Russia next month. We last reported on BMW's partnership with Team USA's bobsled team in November of 2012, but with barely a month until the opening ceremony, it's about time we hear something new about the team's progress. And that's exactly what's going to happen when Driving on Ice airs this Sunday afternoon. The documentary charts the progress of the Team USA/BMW partnership to redesign the team's two-man bobsled for an event in which the USA hasn't captured gold in since 1936. And if you're concerned that this will be nothing more than a long advertisement for BMW, then you'll enjoy knowing that the program has more to do with the Team USA bobsledders than with the automaker. Even the trailer stars a number of team members and coaches, along with BMW DesignWorks USA's Michael Scully, lead designer on the program. There's a short preview embedded below, so if you just can't wait for next month's Olympics to kick off, you'll want to tune into NBC at 12:30 pm (Eastern time). Scroll down to watch the video preview and check out the full press release from BMW. BMW Slides into 2014 Winter Olympic Year with Announcement of U.S. Olympic Marketing Campaign, Bobsled Documentary. "Driving on Ice," a Film About BMW's Redesign of the Team USA Two-man Bobsled, to Air This Sunday on NBC. Woodcliff Lake, NJ – January 3, 2013... BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its U.S. Olympic marketing campaign for the Sochi 2014 Olympic Winter Games which includes a series of Olympic-themed advertisments, consumer and retail activations, social and digital media executions, and a national drive campaign to benefit Team USA. In addition, a documentary on BMW's complete redesign of the U.S. two-man bobsled entitled "Driving on Ice" will air this Sunday, Jan. 5 at 12:30 p.m. EST/11:30 a.m. CST on NBC. "Driving on Ice" chronicles BMW's collaboration with the USA Bobsled & Skeleton Federation (USBSF) to deliver a fleet of six new two-man bobsleds, applying the automaker's world-class design and engineering expertise to help Team USA chase its first Olympic gold medal in the event since 1936.
In Japan, you can buy your a BMW i3 on Amazon [UPDATE2]
Tue, Apr 7 2015UPDATE: The story's been updated to include a response from a BMW spokesman. UPDATE2: The story's been updated to include a response from a BMW's Germany headquarters. We love the "Customers Who Bought This Item Also Bought" section for this one. Sleeping bags, cotton T-Shirts and a BMW i3 plug-in vehicle. That's your average Amazon shopping cart, right? It could be in Japan, where the plug-in car is being sold to potential customers online. The online retailer, long the largest in the US, is posting listings of the i3 on its Japanese site, notes Yahoo News, and both the standard electric i3 and the one with the gas-powered range extender are available. There are almost 50 dealers in Japan that can sell the i3, the German automaker's first production plug-in vehicle, but BMW appears to be trying to extend its distribution reach a little further. Of course, it's not a simple point-and-click situation, as prospective customers who order the vehicle online will apparently get a follow-up phone call from a BMW representative asking for proof of both access to a charging station as well as a parking spot. "It's become a tradition that the BMW Group breaks new ground with BMW i and that also goes for the way the vehicles are sold, with several different sales channels being tested and used," a representative with BMW's Germany headquarters wrote in an e-mail sent to AutoblogGreen. "In Japan, a one-off test project, designed only for that market – has seen BMW i3 models offered via Amazon. The delivery and customer service of these vehicles is, of course, handled by authorized BMW i dealers in Japan." BMW started selling the i3 in the US last year, moving about 6,100 units in 2014 and almost 2,700 through the first quarter of this year. Related Videos: Related Gallery 2014 BMW i3: First Drive View 33 Photos News Source: Amazon, Yahoo! News via Green Car Reports Green BMW Electric Amazon online