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This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

BMW predicts 2 Series Active Tourer will have 75% conquest rate

In the last few years, BMW has definitively proven that it wasn't a slave to its legacy. In the US, the 3 Series was generally associated with smooth, flat-six engines, but the Bavarian brand dropped a four-cylinder turbo into it. The company was also known for its sports sedans, and it went green with the i3 and i8. Now, rear-wheel drive is off the table as defining its vehicles, as well. With the imminent launch of the 2 Series Active Tourer, the Bavarian's models are going front drive and opening up themselves to a whole new group of customers, so the thinking goes.
"We are expecting the Active Tourer will have a conquest rate of around 75 percent," said Frank Niederlaender, a BMW product manger, to Automotive News Europe. If you're not hip to the lingo, that means three quarters of the hatchback's buyers would come from other brands - an impressive figure, if accurate.
When it hits the road, the 2 Series Active Tourer will be the first BMW-branded vehicle to use the company's UKL front-wheel drive platform, already on the current Mini Cooper. The roomy hatchback is aimed at young families looking for a car that is luxurious but can still tote around the tots. It launches in Europe in September to compete against similar models like the Mercedes-Benz B-Class, but the Bimmer isn't crossing the Atlantic to the US until early 2015, according to ANE.

2014 BMW 328d ready to burn oil in just four cylinders

Despite showing off the new 328d sedan in New Jersey yesterday, BMW though it only fair to bring the first four-cylinder diesel it will ever sell in the US to the New York Auto Show today as well. Unfortunately, the company remains vague about pertinent details like fuel economy and price, but we did hear again that the oil-burner will be capable of getting 45 miles per gallon on the highway. BMW's Oliver Ganser told AutoblogGreen, "We do not want to give out" the city or combined mpg ratings quite yet, but The New York Times got someone to estimate a fuel economy of mid-30s in the city.
The two-liter TwinPower turbocharged and direct injected engine and eight-speed automatic transmission (sorry, no manual will be available) put out 180 horsepower and 280 pound-feet of torque and should get the 328d up to 60 miles per hour in just over seven seconds. As we noted earlier, the 328d will be available with every option and trim level - like all-wheel drive - that other 3 Series models have in the US (transmission excepted) and should start at under $40,000 when it goes on sale this fall.
Officially, the 328b will be able to accept biodiesel blends up to B5 (or, just maybe B7), which is standard diesel with five (seven) percent biofuel. Read more about that and other aspects of the 328d here.