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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

BMW teases 3.0 CSL Hommage concept

If you're a fan of the Batmobile (no, not that Batmobile), we've got good news for you. BMW is building a concept that pays tribute to the original 3.0 CSL, and it's being unveiled at the Concorso d'Eleganza Villa d'Este on May 22. Judging by the teaser image pictured here, it's going to be hot. According to BMW, the Hommage concept "is a nod to the engineering achievement exemplified by the BMW 3.0 CSL in its lightweight design and performance." Furthermore, the automaker says this concept will have "striking air deflectors, powerful wheel arches and a prominent roof and rear spoiler." The main focus of the car is lightness, and BMW trumpets the use of weight-saving materials both inside the cabin, as well as throughout the bodywork. That's all we know right now, but we expect good things. After all, BMW stunned us with its M1 Hommage concept a few years ago. Here's hoping the iconic CSL's throwback is just as good. BMW 3.0 CSL HOMMAGE. MOTOR SPORT WITH AN ELEGANT CHARACTER. Munich/Cernobbio. On 22 May 2015, the BMW Group will unveil the new BMW 3.0 CSL Hommage to the global public for the first time at the Concorso d'Eleganza Villa d'Este. This model is the BMW Design Team's tribute to the BMW 3.0 CSL, a timeless classic and iconic BMW Coupe from the 1970s. The BMW 3.0 CSL Hommage is a nod to the engineering achievement exemplified by the BMW 3.0 CSL in its lightweight design and performance. The Hommage draws on the character of the earlier model and endows it with cutting-edge materials to translate it into the present in a new and exciting guise. Exclusive, confident, athletic: the exterior design. The design of the BMW 3.0 CSL Hommage exudes sheer dynamics, with the body framed by striking air deflectors, powerful wheel arches and a prominent roof and rear spoiler. The stretched flanks serve as an elegant counterpoint to the distinctly sporty front and rear end. Subtle and finely sculpted surfaces convey dynamics and exclusivity, while the extensive use of carbon fibre for the lower section highlights the car's systematic lightweight design concept. Elegant purism: the interior design. The rigorously pared-down interior of the BMW 3.0 CSL Hommage renders its lightweight concept not only visible but tangible as well. All the elements in the cabin are absolutely essential and each constituent has a high-quality structural or driving-related function.

Mercedes could make EV batteries with Audi, BMW

It's not a big leap from digital maps to batteries, it turns out.The head of Mercedes-Benz parent Daimler said recently that he envisions his company working together with German automotive competitors BMW and Volkswagen to further accelerate electric-vehicle battery technology. The three automakers recently worked together to enhance their in-car maps systems. Daimler CEO Dieter Zetsche talked about "commonalities" between automakers, not the least of which is the need for all of them to achieve increasingly stringent fuel-economy requirements in the European Union, at the Frankfurt Auto Show last week, according to Reuters. While these companies have made their own inroads as far as plug-in vehicles go, they are all behind the Renault-Nissan Alliance when it comes to public deployment of electric vehicles. This summer, Daimler, Audi and BMW hooked up to acquire the Nokia Here digital-mapping service for about $2.8 billion. The triad of automakers beat out companies such as Apple and Uber to buy the entity, which was founded in 1986 as Navteq. Nokia bought the company in 2007. The acquisition makes sense as the automakers work on improving their products with features like cloud-based data to warn drivers of icy roads and traffic jams. The technology will likely also eventually be used in autonomous vehicles. Automakers working together for a common goal of improved technology is nothing new, of course. General Motors and Honda agreed in 2013 to work together to accelerate hydrogen fuel-cell drivetrain development. Earlier that same year, Daimler said it would work with Ford and Nissan in a separate collaboration to speed up the development of hydrogen fuel-cell technology. Related Video: