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Hyundai, BMW in plant talks with Mexican officials

BMW and Hyundai may be joining the rush for the border that has already seen Nissan, Honda and Mazda begin factory construction in Mexico, while Ford and General Motors have both made significant investments in their Mexican facilities. BMW's interest in Mexico has been apparent for some time, and while we'd heard grumblings about Hyundai's move into Latin America some time ago, the last we heard about it was in 2009.
This new move, reported by Bloomberg, doesn't get specific on which models will be produced south of the Rio Grande, and as neither automakers' spokespeople responded to the business site's request for statements, all we really have to go on are the statements of Mexico's Economy Minister, Ildefonso Guajardo: "I cannot talk for them, but I think that starting 2014 we'll have new announcements. At least for one." Which manufacturer that will be remains anyone's guess, although judging by all the recent scuttlebutt that's been going around, the smart money seems to be on BMW. We'll stay with this one.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW M235i in circuit scrap with legendary E46 M3 CSL

Earlier this month, we brought you news that BMW's one-year wonder, the 2011 1 Series M Coupe, is actually trading for more money today than it did when new. That sort of short-term appreciation is a major rarity with modern production cars, but apparently it's not the only BMW enthusiast coupe to enjoy far-above-average residual values. The not-for-North America 2004 M3 CSL, itself a single-year offering, apparently also fits that description, as we've just learned from Auto Express.
The M3 CSL ruled overseas BMW showrooms a decade ago, with just 1,400 examples built. Based on the well-regarded E46 M3, the rare two-door was relieved of extraneous bits for improved track work and driver fidelity, coming in at around 240 fewer pounds than a garden-variety M3. With carbon-fiber-reinforced plastic bodywork, thinner glass and a lot less sound insulation, the CSL was one of the more raucous cars of its day. Like the 1M Coupe, it was also one of the more connected cars of the era, with a retuned suspension, quicker steering, and a bit more power than its brethren.
As Auto Express points out, a good used one commands about the same money as a brand-new 2014 M235i - the closest thing BMW makes to a 1M Coupe today - which makes this video track battle an interesting new-versus-used showdown. According to AE, a well-sorted used M3 CSL will run UK consumers anywhere between £30,000 and £35,000 - roughly $50,000 to $59,000 US. That's a massive premium over the $10k-17k British buyers can expect to shell out for a comparable standard M3, similar to the story that plays out for the 1M versus lesser 1 Series variants.