Convertible, on 2040-cars

Auto blog

BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

Two rare Alpina BMWs given the Petrolicious treatment

Alpina is getting more and more ink because of because of that rolling cannonade known as the B7 and its closer ties with BMW. The company's tuning business dates to 1962 when Burkard Bovensiepen began fiddling with Weber carburetors, then his company began racing in 1968 and was eventually certified as an automaker in 1983.
Two of its rarer specimens from those early years have gotten a glance from the folks at Petrolicious: the E24 B10 and E24 B7S. Based on the BMW 6 Series, the Alpina versions made one of the most special coupes from the Eighties even more so. According to the video, there were only 44 B10s made, and the turbocharged, 333-horsepower B7S - this was in a luxury coupe in 1982, mind you - saw only 33 examples produced.
You won't be sorry to find out more about them - and see how they run - in the Petrolicious video below.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.