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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW to change model designations, further yet from actual displacement?

Once upon a time, you could look at the back of a trunk lid of a BMW and come up with a pretty fair idea of what sat under its hood. For example, a 320i was a 3 Series with a fuel-injected, 2.0-liter engine, a 328i was a 3 Series with a fuel-injected, 2.8-liter engine and a 328Ci was a two-door 3 Series with the same engine. Those were good days.
Today, though, that simplicity is dead and gone. A 328i now has a 2.0-liter engine, just like the 320i, while the simple "C" designation that was affixed to two-door models has been replaced with a "4," so we have a 428i and a 435i. It gets worse, though. A 550i uses a 4.4-liter, twin-turbocharged V8 (it should be a 544ti, although we'd be willing to hear an argument for "tti") and a 740i uses a 3.0-liter, turbocharged six-cylinder, which is the same engine found in a 535i. It's madness.
And, well, it's about to get madder, if a post on a BMW enthusiast forum is to be believed. According to f30post.com, we could see a shakeup in at least the 3 and 4 Series nomenclature, thanks to an impending refresh that will see the addition of new, turbocharged four- and six-cylinder engines, codenamed B48 and B58, respectively.

Alpina B4 coupe will be your subtle M4

We're big fans of Alpina here at Autoblog - the BMW tuner has created some seriously delicious products in the past, and recently tuned the diesel-powered 3 Series wagon to create the D3 Bi-Turbo. What we like most about Alpina is how the cars only look subtly more aggressive than stock, yet they pack a real wallop under the hood.
Take this B4 Coupe, recently spotted testing at the Nürburgring. It looks pretty tame compared to the normal 435i, the only visual additions being the Alpina-standard 21-spoke wheels, modified front lip and rear wing spoiler. But under the hood, Alpina is reportedly working on a tuned, twin-turbo straight-six that produces something like 410 horsepower. That means the B4 should be good for a 0-62 time of 4.2 seconds, with a top speed around 190 mph. Rear-wheel drive will be standard, though our spies suggest that Alpina could also use all-wheel drive here in the B4.
We have no doubt that the next BMW M4 will be super hot, but for those seeking a bit more stealth and exclusivity, this Alpina B4 certainly looks the business. Check it out in our gallery above.