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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Ferrari, BMW lend expertise to Olympic bobsled, skeleton, luge

LONDON — There are plenty of reasons why the sport of bobsleigh is sometimes referred to as Formula One on ice, but few as obvious as Italy's World Cup sleds. Resplendent in Ferrari red, and with a set of team sponsor Pirelli's P-Zero tyres painted on the sides, they are even liveried to look like racing cars. Ferrari, Formula One's most glamorous and successful team, have worked with the Italian federation, whose sleds run without sponsor branding at the Olympics, since 2010 and in the run-up to next month's Pyeongchang Winter Games. Former rival BMW, title sponsor of the World Cup, has long partnered the U.S. bobsleigh team, while McLaren teamed up with Britain's bob and skeleton athletes for the 2014 Sochi Games in Russia. "There's always the link between the Formula One companies, or any motor company, and skeleton and bobsleigh," says Rachel Blackburn, the engineer who has been involved in Britain's skeleton program since 2006 and who used to work for McLaren. "There's the Ferrari sleds and the BMW sleds ... when we were at McLaren it kind of made a good story," she told Reuters by telephone from her home in Dubai. That somewhat manufactured rivalry has died down in the years since Sochi, with McLaren no longer involved and Ferrari's presence low key. But the worlds of grand prix motor racing and sliding sports still have plenty in common. Bobsled, luge and skeleton are among the fastest of Olympic sports, with bobsleds reaching speeds over 90 mph. Drivers are subjected to gut-wrenching G-forces, and crashes can be fatal. And then there is the ongoing debate about cost controls, the direction of future rules, preserving a level playing field and obsessive secrecy — all endlessly recurring themes in Formula One. 80 mph on a tea tray Blackburn said skeleton, where riders hit 80 mph on what has glibly been compared to an oversized tea-tray, sits somewhere between Americas Cup yachts and Formula One cars in terms of speed and aerodynamics. "Applied engineering is far more interesting than the pure stuff, so when its applied to something that's fun and exciting it does make it a lot easier to solve problems," she said. "There is the Americas Cup, sailing, Formula One and the high speed ice sports as well. It's the same concept.

The Aston Martin DBS Superleggera leads this month's list of discounts

The average price of a new car in America last year was $35,932. This month, the biggest discount off the retail price of a new car in America is awfully close to that figure at $34,001. For those keeping track (as we do every month with a post like this one), that's by far the largest discount we've seen so far this year, and it means buyers of the 2020 Aston Martin DBS Superleggera are paying an average transaction price of $273,819. The British automaker calls the DBS "the ultimate production Aston Martin." With a 715-horsepower V12 engine pulsating underhood, sufficient to push this grand touring coupe from 0-60 in a skosh over 3 seconds and on to a top speed of 211 miles per hour, who are we to argue? If that's too rich for your blood — and let's be honest, it's still a whole heck of a lotta money — the next biggest discount might be at least a little more attractive. According to data provided by TrueCar, buyers of the 2019 Mercedes-AMG GT are seeing discounts of $23,103 off the car's average sticker price of $159,995. That's a heck of a lot of car for $136,892, though admittedly still expensive. But at 14.4% off retail, it's a better deal than the $132,122 average transaction price of the 2020 BMW M8. The BMW's $16,497 discount equals 11.1% off the M8's $148,619 sticker. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Featured Gallery Aston Martin DBS Superleggera View 33 Photos Aston Martin BMW Mercedes-Benz Car Buying Convertible Coupe Luxury Performance Supercars consumer car values biggest discount