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2013 Dinan S3 BMW 550i

Steve Dinan has been enhancing BMW models since 1979. But don't throw his company into the ring with the dozen or so other tuners who tweak, tinker and piggyback upgrades on the famed German marque. Dinan is a tuner, but it's also an engineering firm that writes its own software, builds its own parts and then backs everything it does with a factory-grade warranty. That sort of fastidiousness comes at a price, but most of its customers - including the powerhouse of BMW Motorsport - rely on Dinan to help them come out on top.
In stock form, BMW's 550i is a formidable four-door with a twin-turbocharged 4.4-liter V8 rated at 400 horsepower and 450 pound-feet of torque. While those figures allow it to run with quick company (0-60 in 5.0 seconds, according to the automaker), Dinan puts the sedan's kettle on full boil with its S3 package. Starting with the engine, the performance engineering firm bolts on larger turbochargers, air-to-water intercoolers, a trick strut tower brace cold air intake, a quad-pipe free flow exhaust and its own engine management software. Pump in some premium fuel, and the result is 542 horsepower and 587 pound-feet of torque. Power is sent through the stock eight-speed automatic to a limited slip rear differential (Dinan will upgrade xDrive all-wheel drive models, too).
The Dinan S3 also features and extensive suspension upgrade that includes new front camber arms and low compliance rear control arms (engineered to reduce understeer and improve turn-in). The stock dampers are retained, but new bump stops are installed along with new springs. Overall, the car rides about a half-inch lower than stock to improve roll rate. To reduce unsprung weight, forged 20-inch HRE Performance wheels are fitted at all four corners (wearing Michelin Pilot Super Sport tires - 275/35ZR20 up front and 295/35ZR20 in the rear). Lastly, the company remaps the factory Electronic Damper Control (EDC) software with its own Dinan Shockware to work in conjunction with the new enhancements.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.