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The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt

BMW Smart Charging App helps drivers charge for less

As electric vehicles proliferate and people try to conserve energy, moves toward smart charging seem only natural. Now, BMW is offering smarter charging, and it should mean more money in the pockets of its customers when they charge at home. BMW owners who drive one of the company's i vehicles will be able to use the BMW Smart Charging App that taps into a national energy rate database (powered by Genability) to allow drivers to automate charging during off-peak hours when electricity usage costs are lower. Charging vehicles at these lower rates could save drivers as much as $400 a year, BMW says. It's a simple idea, but one that could make BMW's EVs even more attractive to potential customers. The BMW Smart Charging App is initially available to customers who have leased a BMW ActiveE from the company's 2012 test fleet, a group whom BMW dubs Electronauts, and many of whom are also early adopters of the BMW i3. The app will then become available to all BMW i3 and i8 customers beginning in 2015. The Smart Charging App is integrated with the BMW i Remote App, which links with the BMW ConnectedDrive interface to also allow drivers to monitor charging times and vehicle status, adjust charging settings and even adjust vehicle temperature so the car is ready before the driver gets in the vehicle. The Smart Charging App is available for iOS and Android devices. Find more information in the press release from BMW below. BMW Launches First App to Automate the Home Charging Process for BMW i Electric Vehicles. 09.06.2014 BMW Smart Charging App Determines Optimal Times for Charging Electric Vehicles Based on Rates and Calculates Cost. Woodcliff Lake, NJ – June 9, 2014... The new BMW Smart Charging App makes it possible for BMW i customers to automatically identify the best rates and times for charging their electric vehicles at home. Developed by the BMW Group and available for Android and iOS devices, the BMW Smart Charging App is integrated with the BMW i Remote App, which allows drivers to get vehicle information via their smartphone. The BMW Smart Charging App has the potential to save customers as much as $400 annually on their electric bills. BMW is the first automotive manufacturer to offer this automated and fully integrated functionality. In its initial phase, the BMW Smart Charging App is currently available to BMW Electronauts.