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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

Alpina Edition 50 models boast 204-mph top speed, company's most-powerful V8 ever

The folks at Alpina bridge the gap between a full factory outfit and traditional tuners. It currently only builds around 1,700 cars a year, but you're not going to find any massive rear wings or garish paint from the company. Instead, the business has been perfecting how to make BMWs better for the last 50 years and has decided to celebrate with its most powerful road model yet. For the Edition 50 models, Alpina is crafting 50 sedans or wagons and 50 coupes for European buyers based around its B5 Bi-Turbo and the B6 Bi-Turbo, respectively. The real birthday present is the upgraded, twin-turbocharged 4.4-liter V8 under the hood. It makes 591 horsepower and 590 pound-feet of torque, a bump of 59 hp and 52 lb-ft from the regular versions. The extra grunt comes thanks to additions like an optimized intake, water-cooled intercoolers near the turbos, lightweight pistons and a titanium exhaust. Alpina claims that these celebratory vehicles can get to 62 miles per hour in 4.2 seconds and a top speed of 204 miles per hour. Beyond just the major improvement in power, these special vehicles wear Alpina's more aggressive, though still understated body kit. They also ride on an updated version of the company's famous wheels that feature added side cuts on the multiple spokes to reduce weight. These exclusive cars are only available in Alpina's own shades of green and blue, plus a special color called Edition 50 Sepia from BMW Individual. There are also special logos on the seatbacks and center console to further promote the models' limited nature. Celebrating the brand's birthday in one of these high-speed vehicles retails for 86,850 pounds ($130,000) for buyers in the UK. NEW 204 MPH SUPERSALOON CELEBRATES 50 YEARS OF ALPINA ENGINEERING EXCELLENCE 26/03/15 Extensively revised V8 is the most powerful roadcar engine in the company's history Nottingham - Bespoke car manufacturer ALPINA will create 50 remarkable saloons (or estates) and 50 similar coupes to celebrate the company's half century this year. Based on the B5 Bi-Turbo and the B6 Bi-Turbo respectively, each vehicle will include hand-crafted Edition 50 body and trim features and a remarkable, heavily revised V8 that will propel the luxury five seater from 0-100 km/h (62 mph) in 4.2 seconds and on to a top speed of 204 mph. ALPINA's fifty year heritage includes the creation of some of Europe's most highly-regarded luxury performance road cars and iconic race cars including the legendary BMW 3.0 CSL.

BMW working with Dainese to put airbags in motorcycle suits [w/video]

Addressing the safety concerns of its customers, BMW Motorrad is co-developing a rider suit with Dainese to feature something that's much more common in automobiles: airbags.
Starting with Dainese's D-air Protect System, which is made up of inflatable protectors that deploy in 15 milliseconds, the two companies will integrate the technology into a BMW Motorrad brand, one-piece racing suit, the DoubleR RaceAir. Later a different, street-oriented airbag system that can be retrofitted to bikes will be offered to Beemer riders.
The DoubleR RaceAir is expected to be presented at the EICMA motorcycle show in Milan in November, after all required crash testing has been completed.