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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

2014 BMW X5 doesn't upset the formula

BMW has unveiled the 2014 X5, and fans of the company's CUV will find plenty familiar in the machine. The biggest change to the recipe comes in the form of the X5 sDrive35i, which is the first rear-wheel drive version of the high-riding five-door to date. Buyers will, of course, continue to be able to opt for all-wheel drive, and both models will get their thrust from a 3.0-liter, turbocharged inline six-cylinder engine. That powerplant makes 300 horsepower and 300 pound-feet of torque and is mated to an eight-speed automatic transmission. BMW says the combination is good enough to get the SUV to 60 miles per hour in around 6.2 seconds.
Those who require more thrust can step up to the more potent X5 xDrive50i with its twin-turbo 4.4-liter V8 engine. Drivers get to enjoy an extra 45 hp over the previous model, with final output up to 445 hp and 480 lb-ft of torque. Paired with an eight-speed automatic of its own, the engine can hustle the big X5 to 60 mph in 4.9 seconds.
The 2014 BMW xDrive35d continues to offer diesel power, though output has dropped 10 horsepower to 255 hp and 413 lb-ft of torque. Even so, BMW says the X5 diesel will be just as quick or quicker than the 2013 model. You can check out the full press release below for more information.

BMW unveils 2016 X5 M and X6 M super CUVs

The second-generation BMW X5 M and X6 M have officially made their arrival for the speed-obsessed, crossover-loving masses that aren't willing to turn to Mercedes-AMG or Land Rover Special Operations.
While the new models retain their 4.4-liter, twin-turbocharged V8s, power has increased from 555 horsepower to 567 ponies. Torque is up more significantly, climbing from 500 pound-feet to 553 pound-feet. The extra twist is slightly less accessible, with peak grunt arriving between 2,200 and 5,000 rpm, rather than the earlier model's 1,500 to 5,650. Still, we'll take the ten percent increase in torque as a net win.
The big powertrain switch sees the old X5/6 M's six-speed automatic replaced with an eight-speed Steptronic transmission from BMW M. This new gearbox feeds power to an xDrive all-wheel-drive system that can variably shuffle up to 100 percent of power to either axle. In conjunction with the force-induced thumper under the hood, this powertrain arrangement allows both M models to hit 60 miles per hour in just four seconds. That's a mightily impressive stat in a 5,000-plus-pound vehicle.