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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW celebrates its awesome '80s M535i

BMW recently celebrated the 30th anniversary of the M5 with a very limited, special edition of the super sedan. And even before the original version was transporting German executives at ludicrous speeds down the Autobahn, the folks in the M department tried their hand at improving the 5 Series with the M535i. Only offered in 1980 and 1981, the company made just 1,650 of these top-spec models, but they sowed the seeds for the future. In this video looking back at the M535i, you really see the automaker from a completely different era. As an outgrowth of the company's touring car racing efforts, the special model packs a 3.5-liter inline-six rated at 218 horsepower, a powertrain capable of accelerating the M535i to 62 miles per hour in 7.5 seconds via a dogleg five-speed gearbox. This take on the 5 Series is also a visual treat because it mixes the standard version's skinny A-pillar and thick C-pillar styling with some era-specific upgrades. The corduroy-covered Recaro seats and groovy multicolor stripes down the side, on the air dam and at the rear are especially fun touches. While the video's announcer is a bit dull, there's nothing boring about this rare, vintage BMW. Take a trip back in time with this clip, it's a nice bookend to the Petrolicious E28 5 Series family video we showed you yesterday. News Source: BMW via YouTube BMW Automotive History Performance Classics Videos Sedan

Recharge Wrap-up: BMW tests AdBlue pumps, Drivr is a Tesla taxi service

BMW is testing AdBlue pumps in Germany. AdBlue fluid is used to remove NOx from diesel exhaust, and it is stored in its own tank within the vehicle. Filling AdBlue is easy enough for drivers to do it themselves, and with the proliferation of diesel vehicles in Europe, a pump filling system could make more sense than using the current hand-held containers. BMW is testing AdBlue pumps at three fueling stations in Munich and Berlin to help develop further AdBlue dispenser technology. Read more at Green Car Congress. Drivr Green Personal Transportation is a Tesla taxi service in Cincinnati. Two former employees of Tesla Motors founded the startup, which bills itself alongside ride-hailing services like Uber and Lyft. Customers book a ride online, and are picked up by a Tesla Model S. The ride costs $2.50 per mile with a $15 minimum. Drivr currently operates three cars with seven drivers, with plans to lease another 10 Teslas and employ up to 30 drivers. The service will also be expanding to Denver soon, according to the website. Learn more at the Drivr website, or read more at Clean Technica. Ford is opening a research and development facility in Silicon Valley. The Ford Research & Innovation Center, which will be located less than three miles from Tesla Motors headquarters in Palo Alto, California, is expected to be one of the automotive industry's largest R&D facilities. "We're driving to be both a product and a mobility company, and ultimately to change the way the world moves," says Ford CEO Mark Fields. Read more at Automotive News. Law firms advising Fisker Automotive have been denied a $2.50-million fee enhancement in the car company's bankruptcy. Brown Rudnick LLP and Saul Ewing LLP were denied the extra fees, as a Delaware bankruptcy judge ruled there is "no evidence" that the firms provided anything more than what they originally expected. In denying the fee enhancement, the judge cited a "very high bar" for such awards. Read more at Law360. Featured Gallery BMW Tests AdBlue Pumps in Germany Related Gallery Tesla Factory News Source: Green Car Congress, BMW, Clean Technica, Drivr, Automotive News Green BMW Fisker Ford Tesla Transportation Alternatives Diesel Vehicles Electric recharge wrapup