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BMW M4 Convertible spied with naked top and trunk

Our trusty spy photographers have been at it again, snagging these first images of the forthcoming BMW M4 Convertible without camouflage on its retractable roof and rear deck. You'll recall that this is not the first time we've seen the followup to the M3 Convertible, but that the last batch of images we had were encumbered by a lot more camouflage - this car is virtually naked by comparison.
Not surprisingly, the M4 looks to share its folding hardtop design with the standard 4 Series droptop, and it should operate in a similar manner as well. It's no surprise, but it looks like BMW is going to try and make the transition from M4 Coupe to M4 Convertible as effortless as previous efforts converting the M3 to an M3 Convertible. That should mean that below the beltline, this car is nearly identical to the coupe we saw in Detroit.
As for the camo'd features on these spy photos, the hood, front fascia, rear fascia, quarter panels, side sills and mirrors have all been shown on the M4 Coupe, and don't really bear mentioning. There's been no word of just where the M4 Convertible will make its debut, although considering the lack of disguise on this car, Geneva seems like a likely destination.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

2015 BMW X4 is a budget X6

We won't argue that crossovers are hugely successful vehicles, with automakers working to provide functional CUVs in a wide range of sizes. But over at BMW, things are just getting out of hand, as evidenced by this new X4 "Sports Activity Coupe" that debuts here at the 2014 New York Auto Show.
BMW is seeing fit to offer vehicles in even the most niche of niches, and the X4 is no exception. Want proof? Have a look at the X4, and the compare it to the X3, the 3 Series Gran Turismo, the 3 Series Sport Wagon, and the 4 Series Gran Coupe. Aside from marginal differences in things like ground clearance and the exact slope of the hatchback, what, exactly, is the difference?
Like the other models we just mentioned, the X4 is powered by either a 2.0-liter turbo-four with 240 horsepower or a more powerful, 3.0-liter turbo-six with 300 horsepower, and unsurprisingly, power is sent to the ground exclusively via the company's xDrive all-wheel-drive system. An eight-speed automatic transmission is the sole gearbox available with either engine. All sounds very familiar, right?