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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Ford, Toyota clean up in Best Car For The Money Awards

The U.S. News Best Cars for the Money Awards picks winners by looking at the average transaction price, five-year total cost of ownership, the regard a car has from the automotive press, reliability figures from J.D. Power and Associates and safety data from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. The result, according to the magazine, is "the best combination of critical acclaim and long-term value."
Ford nabbed six of the 21 categories that received awards this year, the Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge getting trophies. Toyota and its Lexus and Scion sub-brands took another five, the Tacoma and Tundra owning the two categories given to pickup trucks. The other ten awards were split between Honda with three, Buick with two, and one each for Subaru, BMW, Hyundai, Chevrolet and Mazda.
Follow the link to see all the winners and read about why they were chosen.

BMW 2 Series specs leaked?

Thanks to spy shots from earlier in the year, we already know what the new BMW 2 Series will look like, but now we know a lot more about the coupe courtesy of an apparent BMW South Africa error and some quick-clicking enthusiasts. Though the information no longer appears to be posted on BMW's South African website, 2addicts.com managed to grab most of the details for the new coupe, including the model lineup, specs and most (if not all) of the options list for the upcoming replacement for the 1 Series.
Just like the latest 3 Series, the 2 Series model lineup starts at the 220i powered by a 2.0-liter inline four-cylinder, but the more exciting BMW figures to be the M235i with its 320-hp, 3.0-liter straight-six. With the automatic transmission, the info says that the M235i weights 3,240 pounds and will be able to accelerate from 0-62 miles per hour in 4.8 seconds - making it both lighter and quicker than the 135is currently offered in the US. The base 220i coupe should also be fun to drive with its 180 horsepower and sub-3,000 pound curb weight.
A quick side-by-side comparison of the dimensions for the base 220i with our current base 128i shows that the new coupe rides on a longer wheelbase (105.9 in. vs. 104.7 in.), is about two inches longer (174.4 in. vs. 172.2 in.) and is an inch wider (69.8 in. vs. 68.8 in.). 2addicts.com even shows available paint colors, interior trim options and lists pricing for South African-spec models. Head on over to the forum to check out all the info they have posted, but we expect the 2 Series to be unveiled at the Detroit Auto Show early next year.