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BMW offers M Performance Power Kit for 2012 335i sedan

BMW has let loose a new M Performance Power Kit for its F30-generation 335i and 335i xDrive sedans. Starting at $1,100 for the kit - installation is extra - your car will be fitted with a new ECU and air intake on the functional side and an M Performance engine cover and rocker panel stickers on the decorative side. The Power Kit raises the 3.0-liter inline six-cylinder's horsepower rating from 300 to 320, and on automatic models, torque gets a boost from 300 pound-feet to 332 lb-ft - manual transmission models get a smaller bump to 317 lb-ft.
According to the Bavarian automaker, you'll be able to hear the change in the overrun exhaust note, and 0-60 mile-per-hour times drop by 0.2 seconds. The package is available now at all BMW Centers in the US, and if you get it installed when you purchase the car new, it will get the same four-year, 50,000-mile warranty as the vehicle. Have it done after the fact and the kit will be warranted for two years and unlimited miles. There's a press release below with some more details.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Toyota close to licensing deal with BMW for fuel cell technology

For over a year now, we've been hearing about a potential partnership between Toyota and BMW on everything from sports cars to lithium-ion batteries, but one of the first cooperative projects between these two automakers could bring Toyota's hydrogen fuel cell technology to a BMW vehicle. Reuters is reporting that an announcement is likely to be made as soon as later this week regarding a BMW fuel cell vehicle that could be in production by 2020 with a prototype running around by 2015.
The last we heard of Toyota's fuel cell technology, it was in the FCV-R Concept that we saw at the 2011 Tokyo Motor Show, but there is no word how far along in development this system is. If it does come to fruition, such a vehicle for BMW would build on the automaker's commitment to hydrogen that started with the Hydrogen 7, which unlike a fuel cell vehicle, simply ran on hydrogen fuel rather than converting it to electricity for use in motors. We're definitely interested where this Toyota/BMW tie up could be headed.