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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW recalling a grand total of three X3s over instrument panel defect

We've seen big recalls and we've seen small ones. Some involve millions of vehicles, and some - like the Infiniti Q50 recall on which we reported just the other day - involve just a couple dozen. But this has to be the smallest recall we've seen yet.
"Due to a production process error" in the BMW X3, states the National Highway Traffic Safety Administration in the notice below, "the team seam on the instrument panel was not manufactured correctly." Big friggin' whoop, you say? Well, NHTSA points out that it could hinder the deployment of the airbag and send fractures flying everywhere.
The problem was discovered in a select few examples of the 2013 BMW X3 - both xDrive 28i and 35i models - manufactured in the later part of February this year. And by "select few," we literally mean a few - as in three. Three examples are being recalled. If you happen to be one of those three owners, expect to hear from your local dealership.

BMW X1 testing is underway

It was just a few weeks ago that we got our first glimpse of the next-generation BMW X1, riding around on a flatbed. Now, we have the first batch of images of the small crossover moving under its own steam.
Like the previous round of photos, BMW's psychedelic camouflage is on hand to obscure sheetmetal details, but our intrepid spies still managed to discover a bit about the new X1. It's internal code-name will be F48, and it will sit on the same platform as the next-generation Mini and the BMW 1 Series GT. And for those keeping track at home, those are both front-drive platforms.
The reasoning for the X1's new layout, though, is understandable. Front-wheel drive is more space efficient and affordable, which are kind of big deals to customers. The next X1 won't be limited to its front wheels, though, as BMW's xDrive system is almost a certainty on higher-end trims.