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Ruby celebrates 90 years of BMW Motorrad with special helmet collection

BMW isn't the only one celebrating its own 90th anniversary building motorbikes. So is Atelier Ruby, that French manufacturer of jewel-like motorcycle helmets.
Ruby has just released a capsule collection of helmets marking BMW Motorrad's 90th anniversary, and we want them almost as much as a Bimmer bike itself. The Munich 90 collection includes three new designs available in three helmet styles, including the signature blue and red stripes on a white background worn by BMWs of two wheels or four on the racing circuit.
Of course, these helmets, being made by Ruby as they are, won't come cheap, with jaw-dropping prices ranging from $980 to $1,450. Of course there are more cost-effective ways to protect your noggin, but few more stylish.

BMW unveils 2016 X5 M and X6 M super CUVs

The second-generation BMW X5 M and X6 M have officially made their arrival for the speed-obsessed, crossover-loving masses that aren't willing to turn to Mercedes-AMG or Land Rover Special Operations.
While the new models retain their 4.4-liter, twin-turbocharged V8s, power has increased from 555 horsepower to 567 ponies. Torque is up more significantly, climbing from 500 pound-feet to 553 pound-feet. The extra twist is slightly less accessible, with peak grunt arriving between 2,200 and 5,000 rpm, rather than the earlier model's 1,500 to 5,650. Still, we'll take the ten percent increase in torque as a net win.
The big powertrain switch sees the old X5/6 M's six-speed automatic replaced with an eight-speed Steptronic transmission from BMW M. This new gearbox feeds power to an xDrive all-wheel-drive system that can variably shuffle up to 100 percent of power to either axle. In conjunction with the force-induced thumper under the hood, this powertrain arrangement allows both M models to hit 60 miles per hour in just four seconds. That's a mightily impressive stat in a 5,000-plus-pound vehicle.

BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.