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BMW says 80 percent of i3 plug-in EV buyers come from other brands

BMW is feeling continued good vibes from its recently launched i sub-brand of plug-in vehicles. The German automaker, which started selling its i3 battery-electric vehicle in Europe late last year, is finding better-than-expected demand for both the i3 and the i8 plug-in hybrid, Automotive News Europe says, citing an interview with BMW executive Ian Robertson. The i3 is attracting a lot of new blood, too. Robertson said about 80 percent of new i3 owners were not previously Ultimate Driving Machine loyalists, indicating the curiosity factor for the company's new plug-in models runs high, Robertson says. BMW has sold more than 3,000 i3 vehicles since debuting the model in Europe last November. In April, the company boosted daily production of the i3 from its German factory to about 100 units from 70. Read more from Robertson here. Europe's largest markets for the i3 are the UK, Germany and Norway. In the US, BMW sold 336 i3 vehicles in May, its first month of sales here. The i3 was recently rated to go 81 miles on a single charge when it has an electric engine only. When equipped with gas-powered range-extender, the car can go 72 miles on a single charge and another 78 on gas. Check here for our First Drive impressions of the i3.

BMW looking to fix i3 acceleration problem uncovered by Consumer Reports

The BMW i3 has been hailed in some quarters as the future of electric mobility, what with its innovative carbon-fiber-reinforced plastic body and commitment to sustainable materials wherever possible. The modernist little hatch is even available with a 650cc two-cylinder gas engine with 34 horsepower to act as a range-extender for those who want it. However, that optional engine might have a drawback - at least for the moment.
Consumer Reports brought the problem to light when one of its drivers was behind the wheel of an i3 using the range-extender. When the driver attempted to pass another vehicle on a rolling, two-lane road, the BMW suddenly had no power to accelerate - a scary situation. CR started examining the car and found something pretty shocking: After driving at a constant speed for a while without any regenerative braking in range-extended mode, acceleration to 60 miles per hour plummeted from about 9 seconds normally to a staggering 27 to 40 seconds in their testing.
A BMW spokesperson told CR that it knows about the problem and has a fix coming next spring that also works on current models. The upgrade includes a state of charge indicator, a warning about loss of power and uses the car's navigation to boost the battery before driving on rolling terrain. It is not clear if the severe power deficiency will also eventually result in a recall.

Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video: