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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

2014 BMW 328d ready to burn oil in just four cylinders

Despite showing off the new 328d sedan in New Jersey yesterday, BMW though it only fair to bring the first four-cylinder diesel it will ever sell in the US to the New York Auto Show today as well. Unfortunately, the company remains vague about pertinent details like fuel economy and price, but we did hear again that the oil-burner will be capable of getting 45 miles per gallon on the highway. BMW's Oliver Ganser told AutoblogGreen, "We do not want to give out" the city or combined mpg ratings quite yet, but The New York Times got someone to estimate a fuel economy of mid-30s in the city.
The two-liter TwinPower turbocharged and direct injected engine and eight-speed automatic transmission (sorry, no manual will be available) put out 180 horsepower and 280 pound-feet of torque and should get the 328d up to 60 miles per hour in just over seven seconds. As we noted earlier, the 328d will be available with every option and trim level - like all-wheel drive - that other 3 Series models have in the US (transmission excepted) and should start at under $40,000 when it goes on sale this fall.
Officially, the 328b will be able to accept biodiesel blends up to B5 (or, just maybe B7), which is standard diesel with five (seven) percent biofuel. Read more about that and other aspects of the 328d here.

M235i outpoints 911, Corvette in CR testing, becomes highest-scoring BMW ever

Good news just keeps coming for BMW, as Consumer Reports has just handed out a stunner of a verdict - the M235i, a spritely, 320-horsepower coupe that starts at just $43,100 has bested the likes of the Chevrolet Corvette Stingray and Porsche 911, vehicles that can easily cost twice as much and come to battle with considerably more power.
CR awarded the spiritual successor to the 1 Series M Coupe a score of 98 out of 100, beating out the 911 and the Stingray by three and six points, respectively. In fact, the M235i is remarkably close to the Tesla Model S' 99, making it one of the highest scores CR has ever handed out. It's also, not surprisingly, the highest-rated BMW ever.
Of the M235i's many attributes, Consumer Reports cited the car's performance potential as well as its quiet ride and comfort for front-seat passengers. While it's a shock to no one, CR called out the limited space in the backseats as well as some finicky controls as this Bimmer's biggest shortcomings.