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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

BMW warns profits will fall, plans $13.6 billion in cost-cutting

FRANKFURT, Germany — BMW said Wednesday that profits in 2019 will be "well below" last year's, and it will cut 12 billion euros ($13.6 billion) in costs by the end of 2022 to offset spending on new technology. The company said profits would be eroded by higher raw materials prices, the costs of compliance with tougher emissions requirements and unfavorable shifts in currency exchange rates. The Munich-based automaker also faces increased uncertainty due to international trade conflicts that could lead to higher tariffs. "Depending on how conditions develop, our guidance may be subject to additional risks; in particular, the risk of a no-deal Brexit and ongoing developments in international trade policy," said Chief Financial Officer Nicolas Peter. The company forecast a profit margin of 6 to 8 percent for its automotive business, short of the long-term strategic target of 8 to 10 percent, which it said still "remains the ambition" for the company if given "a stable business environment." BMW said it had no plans for layoffs even as it outlined cost saving measures that include dropping half of its engine variants as it seeks to reduce product complexity. The BMW, Mini and Rolls-Royce brands are to get a single sales division. Peter said that given the headwinds to earnings, "we began to introduce countermeasures at an early stage and have taken a number of far-reaching decisions." The company said the measures were needed "to offset the ongoing high level of upfront expenditure required to embrace the mobility of the future." Automakers around the world have faced heavy up-front costs for technology expected to change how people get from one place to another in the next decade. Those include electric cars and renting cars through smartphone apps. Yet the returns from such investments remain uncertain and auto companies face competition from tech firms such as Uber and Waymo. BMW made 7.2 billion euros ($8.2 billion) in net profit last year, down 17 percent from 2017, when it booked a gain of $1 billion from U.S. tax changes. The company faced headwinds from increased tariffs on vehicles exported to China from the United States. It also suffered from turmoil on the German auto market when companies faced bottlenecks getting cars certified for new emissions rules. BMW faces uncertainty from U.S.-China trade tensions that could result in new tariffs if talks do not result in an agreement. U.S.

BMW previews new M6 GT3 racing prototype [UPDATE]

UPDATE: A previous version of this post specified the incorrect weight target for the M6 GT3. The text below has been updated with the correct information. BMW may not compete at the top level at Le Mans or in the World Rally Championship, it may have withdrawn from Formula One and shuttered the Formula BMW series, but it's not without its racing programs. Aside from the Minis that dominate the Dakar Rally, BMW fields the M4 in DTM, the M235i Racing in the BMW Sports Trophy and the Z4 in GT3 competitions around the world. But now it's preparing to launch a new GT3 racer based on the M6. Currently undergoing development, BMW has presented its new M6 GT3 prototype at its factory in Dingolfing, Germany. Based on the road-going M6 coupe, the GT3 retains its 4.4-liter twin-turbo V8 engine with dry-sump lubrication, producing over 500 horsepower – which is actually less than the road-going model you can buy, but has to be restricted to meet FIA certification. At less than 3,000 pounds, it is a fair bit lighter than the production version, and promises to deliver blistering performance figures to whichever privateer teams buy one to enter in racing series around the world. The M6 GT3 is slated to hit the circuits next year, when it will join the lineup alongside the M6 coupe, M6 convertible and M6 Gran Coupe, to say nothing of the M6 safety car used in MotoGP. In a related development, BMW Blog reports that the Bavarian automaker is probing potential interest in bringing the M235i Racing to North America. The entry-level model in the BMW Motorsports range, the M235i Racing sells in Europe for the equivalent of $68,000. The next milestone: the BMW M6 GT3 is rolled out at the BMW premises in Dingolfing. 05.02.2015 Munich (DE), 5th February 2015. BMW's new figurehead for the GT racing scene has been given its first run: last Saturday, the test track on the premises of the BMW factory in Dingolfing (DE) provided the stage for the roll-out of the BMW M6 GT3, with which BMW teams will compete in national and international series, as well as at iconic endurance races, from 2016 onwards. The car left the garage for the first time at precisely 14:00 with Jorg Muller (DE) at the wheel. This gave the BMW works driver the honour of creating the next milestone in the development of the BMW M6 GT3. "This is a big moment for everyone who has worked so intensely and passionately on the development of the BMW M6 GT3 in recent months," said BMW Motorsport Director Jens Marquardt.