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BMW exec says public chargers not important for EV success

What has BMW learned from years of electric vehicle test programs and working with Mini E drivers and the ActiveE Electronauts? According to BMW board member Herbert Diess, it's that public charging is not an important piece of the puzzle of making EVs a success. The way those early EV drivers used their vehicles told BMW that, "public infrastructure is not really very important because most people are charging their cars at home," Diess recently told Wards Auto. It's a message we've heard before. Diess' personal experience fits with this conclusion, he said. After driving his company's new i3 city EV for over a year, "not once have I touched public charging." Of course, the i3 does let the driver search for public charging stations and BMW has a partnership with ChargePoint, and Diess is not hinting that BMW is totally against the idea of public charging. Still, Diess' comments are not likely to find a warm welcome with everyone in the EV scene. An August 2012 UCLA study titled "Financial Viability Of Non-Residential Electric Vehicle Charging Stations" (PDF) clearly states: Adoption by consumers will largely be a function of the electric vehicle charging options available. Studies show that most EV charging currently takes place in the home (Carr 2010). Even so, in order for EVs to gain widespread consumer adoption, it is critical for an infrastructure of electric vehicle supply equipment (EVSEs) to exist outside the home. Even BMW's own electric drivers have been sending mixed messages. In 2010, a study of Mini E drivers found that 87.5 percent said a public charging infrastructure is necessary, though 75 percent later said they could manage without such a network.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

BMW 2 Series to wear 230i, M240i nameplates

BMW might not be done tweaking its naming scheme quite yet. Of course, at this point, the jumble of numbers on the back of the Bavarian models has no connection to what's under the hood. So there's not much reason to stop changing the monikers now.
As Autoblog reported a few months ago, BMW is slotting upgraded, turbocharged four- and six-cylinder engines called the B48 and B58, respectively, into the 3 and 4 Series. If this happens, the 328i/428i would become the 330i/430i, and the 335i/435i would turn into the 340i/440i.
Obviously, this change hasn't happened yet, but the same member of 2Addicts, a portion of the larger Bimmerpost community has now claimed that the 228i and M235i would get the same treatment. They would become the 230i and M240i, respectively, with the new engines.