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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW's Quandt family in hot water over Merkel campaign contributions

The mysterious and elusive Quandt family is in hot water again, nearly two years after its Nazi connections during World War II were exposed. The German family's patriarch, Herbert Quandt, nearly single-handedly saved BMW from being bought out by Daimler-Benz in 1959. Now, three living family members own nearly half of the German brand, and stand accused of buying votes with donations to the party of German Chancellor Angela Merkel, mere days ahead of a European Union vote that would cap vehicle emissions.
Merkel's conservative Christian Democratic Union accepted three donations, one from each shareholding member of the Quandt family.
Merkel's conservative Christian Democratic Union accepted three donations, one from each shareholding member of the Quandt family, totaling 690,000 euros ($935,000), on October 9. The CDU, for what it's worth, claim the donations weren't related to any political decisions and that the family have been donors for years. A Quandt family spokesperson, meanwhile, said that the family had been waiting for Germany's September 22 elections to pass before making a large contribution to the CDU.

Totally uncovered BMW M3 caught by helmet cam

Sure, we've seen - and even ridden in - the 2015 BMW M3 before, but always under the cover of camouflage. Proving that it's always nice to be in the right place at the right time, a motorcyclist managed to capture a completely undisguised 2015 M3 (codenamed F80) on video during a closed-road photo shoot.
Road & Track has the helmet cam video, which shows the bright blue M3 doing a three-point turn as it follows a camera car possibly for an upcoming commercial or launch video. While the images are grainy, we do get to see some of the styling details for the next-gen M3. Aside from the extra set of doors, this M3 looks a lot like the Concept M4 Coupe we met a few months ago, including the bulging hood, oddly shaped door mirrors and the wide, vented front fenders. The aggressive fascia, big wheels/low-profile tires and quad exhaust outlets all but confirm this is the production M3 we'll be seeing at the Detroit Auto Show in a couple of months.
We've put together a gallery using screen shots from the video, but check out the video posted below to see the new M3 in motion.