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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

2015 BMW 740Ld xDrive

When it first came stateside in 1978, choosing a BMW 7 Series was a simple process. With one engine and one wheelbase, you could just pick what color you want and be on your merry way. Today there are ten different models, forcing drivers to choose among four engines (plus a hybrid), rear- or all-wheel-drive, and two different wheelbase lengths. As if this isn't tricky enough, the options list has more custom choices than the Taco Bell app. Do you want standard paint and upholstery, or something from the pricey BMW Individual collection? What about the headlights: Do you want LEDs, or are the standard xenons just fine? Need a head-up display? Night vision? Adaptive dampers? The list goes on and on. After a week with a new version of BMW's flagship sedan, we've sorted out which model you actually want, although it's still up to you whether or not to order a ceramic-glazed iDrive knob. Our favorite 7 Series is now the 740Ld Xdrive, a conclusion we came to after a week at the helm of the smooth, torquey land yacht. Driving Notes When the diesel 7 first arrived at the 2014 Chicago Auto Show, its engine was already familiar to American consumers. It's the same 3.0-liter, turbodiesel inline-six found in everything from the E90 3 Series to the past two generations of X5, as well as the current 5 Series. A robust 413 pound-feet of torque lathered across the rev range, with peak twist available between 1,500 and 3,000 rpm, and the corresponding horsepower tops out at 255. 0Í–60 happens in a sedate 6.1 seconds, and for those with autobahn dreams the top speed is a modest 130 mph. While those figures aren't terribly impressive, as is often the case with diesels, the real-world application of the engine's power is far more dramatic. Even small throttle inputs produce a smooth surge of acceleration, making the 740Ld feel a lot quicker than the performance metrics might indicate. Even with the current cheap price of gas, the superior fuel efficiency of a diesel engine is worth noting, especially as this model only costs $1500 more than a 740Li xDrive. The diesel tips the scales at nearly 4,700 pounds, yet it boasts a 31-mile-per-gallon highway rating. It's rated at 23 mpg in the city, while our real-world testing saw returns in the mid-to-high 20s. Simple anecdotes about acceleration and fuel economy figures only convey a small part of the 740Ld's goodness.

BMW M4 Convertible poised for Goodwood unveil

It shouldn't be a shock that BMW is working on a convertible version of the M4. Not only have we caught it testing twice, but this is an automaker that seems willing to build a vehicle for nearly every buyer's needs. Evo claims that the high-performance droptop is going to debut at this year's Goodwood Festival of Speed in England from June 26-29.
Judging from the spy shots we've seen, the M4 Convertible will consist of a retractable hard top like the 4 Series cabrio. Other than the roof, there aren't expected to be many changes from the coupe. The engine will be the same turbocharged, 3.0-liter inline six-cylinder engine, but the added weight of the roof and its mechanism may take a small bite out of performance.
We spoke to BMW USA about the rumor and were told that it has no comment at this time. After the M4 Convertible, Evo claims that BMW is working on a M4 Gran Coupe. How that would be all that different from an M3, isn't exactly clear.