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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

2015 BMW i8: Autoblog Technology of the Year finalist

Traditionally, nominations for the Autoblog Technology of the Year award are earned for specific developments - a new-think powertrain, a uniquely developed material, a groundbreaking smartphone app, or what have you. In the case of BMW's marvelous i8, it so bristles with novel applied sciences and fresh features that we broke with tradition and nominated the entire car.
We just couldn't help ourselves. Oh, we could've focused on the i8's carbon-fiber monocoque, or its well-resolved plug-in-hybrid powertrain that incorporates a tiny 1.5-liter three-cylinder engine and an electric motor, or its seamless through-the-road all-wheel drive. This is a car that will even have frickin' laser beams for headlights - at least it will for our friends in Europe (and it will in the US, should our legislators ever catch up).

BWM 135i with M3 V8 engine swap combines two things we miss the most

If you've ever listened to the Autoblog Podcast, you've doubtlessly heard my views on the BMW 1 Series M Coupe. I don't much care for it. That's not to say it's bad, so much as it just isn't what an M car should be. Steven Ewing, Seyth Miersma and a number of other Autoblog staffers think I'm crazy (It's true, he is crazy –Ed.), but whatever. My position on the 1M would be dramatically different, however, had it been fitted from the factory with the truly fantastic 4.0-liter V8 from the E92 M3 (the last great M car, in this writer's humble opinion). Matt Farah of Drive took to the wheel of a 135i that's been completely reworked by Performance Technic and is owned by Marco Svizzero. The car required a salvageable E92 and what we imagine is an incalculable amount of wrench time, with the result being, as Farah says, "possibly the best BMW you could build at any price." Oh, and it sounds absolutely delicious. Check out the car in action.