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BMW says SUVs killed the sports car market

In many ways, we're living in a golden age of automotive performance. After all, it's possible to show up at a Dodge dealer, hand over about $60,000 and storm away with a 707-horsepower Challenger Hellcat. Or for those who prefer a touch more luxury, the BMW M4, Mercedes-AMG C63 and latest Cadillac ATS-V offer between 425 and 503 horsepower, depending on your pick, with a bit more poshness. However, none of these powerful vehicles fit the classic definition of a two-place, droptop sports car, and according BMW head of sales Ian Robertson, that's because the segment is very much in the doldrums.
According to Robertson, two factors seriously wounded the classic sports car market. First, the global economic crisis of a few years ago put a serious hurt on sales, according to Bloomberg. Further worsening the situation, the boom in popularity of luxury SUVs and crossovers in the past few years hasn't allowed for much recovery. Even car-hungry China hasn't helped much because of the smog in many cities and preference among some of the very rich there to be chauffeured.
Combined, Audi TT, BMW Z4 and Mercedes-Benz SLK sales peaked around 114,000 units a year in 2007, but they are only expected to reach 72,000 annually by the end of the decade. Robertson is pretty pessimistic about the market's comeback too. "Post-2008, it just collapsed. I'm not so sure it'll ever fully recover," he said to Bloomberg.

2015 BMW M4 Convertible is here to put wind in your sails

Each generation of the BMW M3 has included a convertible model. Even the distant E30, the patriarch of the M3 line, had an ultra-rare (only 787 were built) droptop model. The convertible became more common on the successive generations, with the hardtop-convertible E93 being the most recent. Considering this history, there seemed very little doubt that as the M3 became the M4, a convertible would be in the cards. Now, the new droptop has arrived.
Set for its global debut at the 2014 New York Auto Show, the 2015 BMW M4 Convertible features, like its forbearers, everything that's great about the hardtop variant while adding an unlimited amount of head room. That means the same 3.0-liter, 425-horsepower, 406-pound-foot, twin-turbocharged straight six sits under its domed hood, while either a six-speed stick or a seven-speed M dual-clutch transmission dispatches power to the fat rear tires.
As for specific differences between the hardtop and the new convertible, obviously, the droptop is heavier. A lot heavier. Where an M4 with a six-speed manual tips the scales at 3,530 pounds, the M4 Convertible weighs in at 4,055 pounds. Believe it or not, BMW has actually trimmed 90 pounds from the last-generation M3 convertible, code-named E93. This marginal weight reduction from the third-generation convertible to the fourth is barely half of the 174 pounds BMW was able to subtract when transitioning from M3 Coupe to M4 Coupe.

BMW apparently still undecided about future i project electric vehicles

Coaches like to say that there's no "i" in team. At least one BMW executive is saying the company's not sure if there are any more "i"s in its near future. BMW executive Harald Krueger indicated that the German automaker is holding back on any i-project plans besides the i3 city car and i8 plug-in hybrid sports car until the company gets a better idea of how those models are selling, Reuters says. Bimmer has spent about $2.7 billion on the plug-in sub-brand and says it's taken more than 11,000 orders for the i3 since the model was first shown off at German dealerships last fall. Additionally, BMW has no plans to make the i3 in China (BMW makes versions of its 3- and 5-series sedans there). As we all know, should the brand expand, BMW has already trademarked the "i" badge from i1 through i9. There are a lot of mixed messages on the BMW i project front. For example, early indications are that i3 demand has been higher expected. BMW North America chief Ludwig Willisch indicated earlier this month that US demand for the electric city car, at least for the near future, will likely to outstrip supply. Bimmer dealers in the US will start getting the $41,350 i3 in May. Additionally, fellow BMW executive Jacob Harb said the company was already starting to work on its next EV, to be larger than the i3, though he didn't give many details and was later somewhat refuted by another BMW spokesman. So stay tuned. Featured Gallery 2015 BMW i8 View 22 Photos News Source: Reuters Green BMW Electric i8 bmw i5 harald krueger