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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

BMW Hack: the auto industry's big cyber-security warning sign [w/video]

A cyber-security hole that left more than two million BMWs vulnerable may be the most serious breach the auto industry has faced in its emerging fight against car hackers. Security experts are not only concerned that researchers found weaknesses inside the company's Connected Drive remote-services system. They're worried about how the hackers gained entry. German researchers spoofed a cell-phone station and sent fake messages to a SIM card within a BMW's telematics system. Once inside, they locked and unlocked car doors. Other researchers have demonstrated it's possible to hack into a car and control its critical functions, but what separates this latest exploit from others is that it was conducted remotely. In an industry that's just coming to grips with the security threats posed by connectivity in cars, the possibility of a remote breach has been an ominous prospect. The fact it has now occurred may mean a landmark threshold has been crossed. "It's as close as I've seen to a genuine, remote attack on telematics," said Mike Parris, head of the secure car division at SBD, a UK-based automotive technology consulting company. "At this point, the OEMs are trying to play a game of catch up." Previous researchers in the automotive cyber-security field have launched remote attacks that are similar in nature, though not the same. In 2010, academics at California-San Diego and the University of Washington demonstrated they could remotely control essential functions of a car, but they needed to be within close proximity of the vehicle. In November 2014, researchers at Argus Cyber Security remotely hacked cars with an aftermarket device called a Zubie plugged into their diagnostic ports. But the remote attack was predicated on the Zubie dongle having physically been installed in the car. With the BMW hack, researchers compromised the car without needing physical access or proximity. The German Automobile Association, whose researchers conducted the BMW study, said it infiltrated the system "within minutes" and left undetected, a feat that raises the possibility that a hacker could do the same in a real-world scenario. Messages Were Sent Unencrypted Security analysts described the BMW infiltration as a "man in the middle" attack. Researchers mimicked a cellular base station and captured traffic between the car and the BMW Connected Drive service, which drivers can access and control via an app on their cell phones.

The UK votes for Brexit and it will impact automakers

It's the first morning after the United Kingdom voted for what's become known as Brexit – that is, to leave the European Union and its tariff-free internal market. Now begins a two-year process in which the UK will have to negotiate with the rest of the EU trading bloc, which is its largest export market, about many things. One of them may be tariffs, and that could severely impact any automaker that builds cars in the UK. This doesn't just mean companies that you think of as British, like Mini and Jaguar. Both of those automakers are owned by foreign companies, incidentally. Mini and Rolls-Royce are owned by BMW, Jaguar and Land Rover by Tata Motors of India, and Bentley by the VW Group. Many other automakers produce cars in the UK for sale within that country and also export to the EU. Tariffs could damage the profits of each of these companies, and perhaps cause them to shift manufacturing out of the UK, significantly damaging the country's resurgent manufacturing industry. Autonews Europe dug up some interesting numbers on that last point. Nissan, the country's second-largest auto producer, builds 475k or so cars in the UK but the vast majority are sent abroad. Toyota built 190k cars last year in Britain, of which 75 percent went to the EU and just 10 percent were sold in the country. Investors are skittish at the news. The value of the pound sterling has plummeted by 8 percent as of this writing, at one point yesterday reaching levels not seen since 1985. Shares at Tata Motors, which counts Jaguar and Land Rover as bright jewels in its portfolio, were off by nearly 12 percent according to Autonews Europe. So what happens next? No one's terribly sure, although the feeling seems to be that the jilted EU will impost tariffs of up to 10 percent on UK exports. It's likely that the UK will reciprocate, and thus it'll be more expensive to buy a European-made car in the UK. Both situations will likely negatively affect the country, as both production of new cars and sales to UK consumers will both fall. Evercore Automotive Research figures the combined damage will be roughly $9b in lost profits to automakers, and an as-of-yet unquantified impact on auto production jobs. Perhaps the EU's leaders in Brussels will be in a better mood in two years, and the process won't devolve into a trade war. In the immediate wake of the Brexit vote, though, the mood is grim, the EU leadership is angry, and investors are spooked.