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BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

2014 BMW i3

We can only imagine the challenges BMW is going to have explaining the i3 electric vehicle to the world. It's got a new powertain (all-electric, with optional range extender), a new production method (carbon fiber reinforced plastic!), a new brand (the 'i' line) and a new vehicle type (it's a city car). Despite everything that's different, BMW is still trying to talk about the i3 as if it fits in with the rest of the company's vehicles. But it doesn't. Not really. And that's going to make the marketing and salespeoples' jobs quite difficult.
Which is a shame, really, since the i3 is amazing. If it didn't carry the BMW 'heritage' baggage, people would be falling over each other to sing its praises. This is one of the smoothest, roomiest and slickest electric vehicles we've ever driven, with a lot of hidden surprises. It is a wonderful city car, and well designed for the car-sharing, emissions-aware drivers of the near future. But since the i3 carries the BMW name, everyone we ran into while cruising the narrow streets of and flat countryside around Amsterdam in a Euro-spec i3 recently wanted to know one thing: is it "a BMW" as well as being an electric car? During one photo shoot, a police car pulled up next to us, totally stopping traffic. While my co-driver and I instantly thought we were going to be asked to move, the officer simply wanted to know what the scoop was about all the i3s he had seen that day. Oh, and does it drive like a BMW?
We'll answer that question in detail below. The most important thing to remember is that the BMW i3 comes from the new "i" sub-brand within BMW. Like Mini, the i line really is a different beast, despite the roundel's presence. So, what makes a BMW a BMW? The answer is as easy as ABC. Or, in this case, as simple as Bayerische Motoren Werke, or Bavarian Motor Works.

BMW 6 Series Convertible gets a little work done for 2015

Truth be told, I've never really found the modern BMW 6 Series to be a particularly attractive car, in Coupe, Convertible, or sedan Gran Coupe forms. This current generation certainly looks a whole lot better than the Bangle-fied Six that came before it to my eyes, but on the whole, I find much of the car's design to be fussy and awkward. There's a new 6 Series on the way, scheduled to arrive sometime in 2017 or 2018, but to hold us over until then, BMW is freshening its current range, as evidenced by this convertible prototype our trusty spies recently caught testing.
Will the changes to the current 6 Series be an improvement? Perhaps. Up front, there are restyled headlamps and a new front bumper, and at the rear, BMW has redesigned the LED taillamps to bring them more in line with the rest of the company's offerings. Aside from those modest tweaks, we don't expect much more to change on the Big Six - the interior will likely carry over with some minor tweaks (or new colors), and it's possible the powertrains could be massaged gently for gains in either power, efficiency, or both.
Whether you think this new look is pretty or not, this freshened 6 Series will likely debut sometime next year, while BMW's engineers and designers craft the all-new version. See it from several angles in our gallery, above.