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Auto blog
BMW planning to stretch i3 into i5 family hauler?
Sat, 30 Nov 2013If you're sweet on the new BMW i3 but wish it had more space to carry people and stuff, we've got good news for you. According to Autocar, BMW is planning on stretching the platform that underpins the i3 to create a new model, expected to be called i5.
The stretch job would add an extra four inches of legroom in the back and another six inches of rear overhang to the benefit of cargo space. The result would create a vehicle longer than the current Mini Countryman - although the next Countryman is likely to be even larger. As Autocar points out, the process of extending the i3's composte passenger cell likely wouldn't be as difficult or cost-intensive as lengthening a conventional metal chassis, although the rear doors would need to be re-engineered.
Whether the resulting vehicle would more closely resemble a hatchback, wagon, minivan or something in between remains to be seen, however BMW is said to have already registered the nameplates i1 through i8, signalling that the possibility is at least there to add more members to its new EV family.
Toyota-BMW sports car to gain all-wheel drive, supercapacitors?
Mon, 24 Mar 2014Sales of salt are skyrocketing following the latest rumor of the planned joint-venture sports car from Toyota and BMW. The whisperings indicate that project will spawn both a replacement for the BMW Z4 and a long-awaited Toyota Supra successor based on the FT-1 Concept shown above. Word is that the new cars will feature front-engine, all-wheel-drive layouts with plug-in hybrid technology. This news would appear to run somewhat counter to earlier reports that BMW and Toyota are teaming for a six-figure hybrid supercar.
According to Autocar, the project will benefit from the experience Toyota gained with the TS030, its hybridized Le Mans prototype. The evidence for this is, of all things, a Toyota Yaris - in particular, the Yaris Hybrid R that was shown at the 2013 Frankfurt Motor Show last September. That car used a 300-horsepower, 1.6-liter gas engine, while a pair of 60-horsepower electric motors provided all-wheel-drive push (an additional motor also sent additional juice to the front axle). The 414-system-horsepower drivetrain used supercapacitors in place of the traditional lithium-ion batteries of traditional hybrids.
For the production sports cars, Autocar claims that the Yaris Hybrid R's setup will serve as the basis for the new powertrain, although it won't be a direct carryover. Instead, a 2.0-liter BMW engine will be paired with Toyota-designed, BMW-built motors.
BMW joins the early holiday advertising fray with three new ads
Thu, 06 Nov 2014October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.