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What happens when you take an engineer sliding in a BMW i8

The BMW i8 is a pretty impressive car, and a highly visible one at that. It's a great brand ambassador, but not just for BMW. It's really no surprise that Formula E chose it as the safety car from the electric racing series. And, for its duties at tracks around the word, the i8 safety car got some slick upgrades, including wireless charging capabilities courtesy of Qualcomm. It's not your regular, cut-and-dry technology presentation. In the video below, Qualcomm engineers explain a little bit about what they do to enhance electric vehicles. But it's not your regular, cut-and-dry technology presentation. The engineers are forced to answer questions about Qualcomm's technology while riding along in the BMW i8 Qualcomm Safety Car driven by none other than Formula E driver Nelson Piquet, Jr. Sure, riding shotgun for hot laps at Donnington Park in an i8 sounds like a lot of fun, but these guys have a job to do, and Mr. Piquet isn't making it easy for them. The Qualcomm guys talk about taking technology and beefing it up for automotive use, explain the benefits of wireless charging and discuss some other stuff that's hard to pay attention to while watching the i8 get totally sideways in a smoky powerslide. See for yourself in the video below. If you miss something, don't worry; Qualcomm provides more explanation about its automotive technologies at its website, including safety, communication and, of course, inductive charging.

BMW NA chief: US won't get enough i3 EVs to satisfy demand

Nothing boosts the mystique of a new product like a "sold out" sign, and it appears likely that BMW will go that route with its first plug-in sold in the US. The German automaker won't likely import enough of its new i3 plug-in vehicles to meet US demand, Bloomberg News says, citing BMW North America chief Ludwig Willisch. Willisch added that once everything is up and running, the US will be the world's largest market for the i sub-brand of plug-in vehicles, which we know will also include the far racier i8 plug-in hybrid and likely other models as well. The i3 will arrive at US dealerships by the end of May and US dealers are investing $2.5 million in upgrades in part to accommodate the new i sub-brand. Last summer, BMW said its i3 would have a starting price of $41,350, not factoring in government tax credits nor the gas-powered range extender (which tacks on another $3,950). Both versions will be allowed into the high-occupancy-vehicle lanes, even with only one driver, in California though battery-powered version will get the unlimited white sticker (as opposed to limited green one). Check out our review of the i3 here.

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.