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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

2014 BMW 4 Series Coupe officially debuts, priced from $41,425*

Well, that didn't take long. Less than two hours after the first images of the 2014 BMW 4 Series Coupe leaked onto the Internet, we've been given the go-ahead to publish the whole kit and caboodle. And while we won't say we told you so, it looks as though the car's official details are standing true to our earlier predictions.
In other words, BMW will offer the 4 Series in 428i and 435i models, both of which can be had with xDrive all-wheel drive. Just like in the 3 Series, the 428i is powered by a 2.0-liter turbocharged inline four-cylinder engine, good for 240 horsepower and 255 pound-feet of torque, and the 435i gets BMW's turbocharged 3.0-liter inline-six making 300 hp and 300 lb-ft. In three of the four models, both a six-speed manual and eight-speed automatic transmission are available; the 428i xDrive can only be had with the auto 'box. The 428i (with rear-wheel drive, we assume) can hit 60 miles per hour in 5.7 seconds (though BMW doesn't specify with which transmission), and the 435i will do that same sprint in 5.3 seconds with the manual and five seconds flat with the eight-speed auto.
We've already dissected the 4 Series' visuals, but the numbers show just how different it is from the 3 Series sedan. The 4 Coupe is one-tenth of an inch longer overall, while riding on the same 110.6-inch wheelbase, is 0.6 inches wider, and has a roofline that's a full 2.7 inches closer to the ground. It looks sleek, incorporating BMW's new design language from the 3 Series with an overall profile that's similar to the larger 6 Series coupe.

Rinspeed issues its Budii call for Geneva [w/video]

Of all the concepts prepared every year for the Geneva Motor Show, those made by Rinspeed are typically the most outlandish and forward-thinking. And this is the latest from Frank Rinderknecht and company. Though Rinspeed's been known to build entirely original vehicles from the ground up, it tends to base its creations on production models: Following the Tesla-based XchangE from last year, the Smart-based Dock+Go of 2012, the Fiat-based E2 from 2009 and the Lotus-based sQuba in 2007, the new Budii concept is based on the BMW i3. That means, of course, that it's powered by electricity, but the technology demonstrator is focused more on autonomous driving tech. The Budii incorporates a periscopic camera and laser scanner to map the terrain and the road ahead from above, and a drive-by-wire steering system that allows the steering wheel on an articulated column to be passed between driver and passenger or tucked out of the way to let the electronics take over. Once unburdened of the task of driving, the occupants can enjoy the proliferation of touchscreens, the "wellness shower" (whatever that is) installed in the headliner, the automatic watch-winder on the steering column and the interior accoutrements furnished by Mansory. The whole thing rides on a lowered suspension with 19-inch Borbet alloys, with a rainbow Knight Rider-style grille in the nose. But to appreciate the full scope of the consortium of suppliers that collaborated with Rinspeed to bring the Budii to life, you'll want to delve into the press release after the video below and scope out the dozens of high-resolution images in the slideshow above. 2015 Geneva Motor Show: Rinspeed "Budii" redefines human-machine interaction Reach out to robots The vision of autonomous driving will soon become reality and will fundamentally change the interaction of man and automobiles. While the research centers of the automotive industry are still feverishly working on the technical solutions, progressive thinkers such as the Swiss idea factory Rinspeed are already giving concrete thought to how automated private transport will transform the car and the man-machine system. Besides fundamental conceptual changes, this will also have to involve issues of ethics and society. In the past, the robots in the factories of this world merely assembled cars for people. In the new "Budii" concept car from Swiss automotive visionary Frank M.