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BMW M3 driving off cliff is a chilling PSA

We're a little shocked that the unnamed owner of this cliff-diving E46 BMW M3 would upload the in-car footage of his accident to YouTube. Not only that, he uploaded two videos: raw footage of his roll down the cliff (it looks like somewhere in the Southwest, maybe Arizona) and a tribute video for his BMW that suffered the most severe consequences of understeer. Not only does uploading the videos leave him wide open for judgment by fellow enthusiasts (just read the YouTube comments), but we imagine if the police and his insurance company somehow don't know about the incident already, they will shortly. Scroll below to view for yourself.
The raw footage shows the sort of driving that led to the M3's violent tumble, and it serves as a good public service announcement reminder for everyone out there: Just like the Spengler's streams, double yellow lines aren't meant to be crossed. Also, hard driving is one thing, but hammering on public roads at speeds clearly above your skill levels as a driver is not only a recipe for legal trouble, it's a script for ruining your car at the very least, if not your life.

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.

BMW begins restoring Elvis Presley's 507 [w/video]

Imagine the King of Rock n' Roll driving a car and you'll likely picture a pink Cadillac or a yellow De Tomaso shot full of holes. But Elvis also owned a 1957 BMW 507 roadster, and now that roadster is returning home to BMW headquarters.
The 507 was a rare bird, of which only 254 examples were ever made. They were sold mostly to celebrities and royalty, but Elvis Presley was a GI when he bought it while stationed in Germany. The example that he bought had been displayed at the Frankfurt Motor Show, used as a press car and raced by Hans Stuck (which is how Elvis came to see it in the first place), so when he took delivery of it second-hand, the dealership had a new engine installed. It was originally white, but legend has it that Elvis got tired of women writing their phone numbers on the side of it in lipstick that he had it repainted in red.
Stories differ on what exactly happened to it next, with some saying that he returned it once the lease was up and other saying that the army shipped it back to him in the States after his tour was over. But what we do know is that the car sat for many years, neglected but sheltered from the elements. Now it's heading to the the BMW Museum in Munich, where it will be on display until August 10, after which the BMW Group Classic department will undertake a comprehensive restoration of the star-studded roadster that's expected to take two years of work.