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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

2015 BMW M4 gets initiated into the club

It's easy for enthusiasts and traditionalists to give BMW a hard time these days, what with its plans to add more front-wheel drive models and seeming move away from more emotionally connected cars. However, the push for perfection that underscored its old Ultimate Driving Machine motto is still in there, especially in its M models. In fact, the first M4 recently made it to US shores, and the company thought the only appropriate way to celebrate was to introduce its new coupe to some of its high-performance forefathers.
The M4's initiation into the M car brotherhood involved bringing together no fewer than 52 classic and newer models - including four racecars and many privately owned vehicles - to an empty parking lot and letting the coupe drift and slalom around them to say hello. According to BMW, there was a combined 11,566 horsepower on hand. It takes a pretty trusting owner to stand back and watch as a brand-new vehicle slides its tail out with the rear wheels smoking within feet of their pride and joy. Stay tuned until the end where the owners and their cars get a shout out in the credits. Scroll down to read BMW's press release about it.

Will BMW-Designed Bobsled Give Team USA An Edge At The Sochi 2014 Winter Olympics? [UPDATE]

When we first reported on BMW's plans to develop a new bobsled for Team USA, the 2014 Winter Olympics were over two years away. Now the games are upon us and BMW's high-tech, carbon fiber sled is ready for competition in Sochi. When we first reported on BMW's plans to develop a new bobsled for Team USA, the 2014 Winter Olympics were over two years away. Now the games are upon us and BMW's high-tech, carbon fiber sled is ready for competition in Sochi. According to the automaker, BMW designers redeveloped the two-man bobsled from the ground up to replace a 20-year-old platform that has failed to produce Olympic gold. "BMW's process reevaluated the complete vehicle system: cowling aerodynamics and construction, chassis and steering geometries, athlete fitment and integration were all critical focal points," the automaker said in a statement. "Computer aided modeling, computational fluid dynamics (CFD), full size wind tunnel testing, on track testing, and athlete scannings were all tools in BMW's development approach." The United States has not won a gold medal in two-man bobsled since 1936. Only time will tell if BMW's contributions will give Team USA an edge at this year's Winter Olympic Games in Sochi. You can watch BMW's Team USA bobsled in action in the video above. UPDATE: Team USA bobsledders Steven Holcomb and Steven Langton won the bronze medal in two-man bobsled, snapping a 62-year medal drought in the event. MORE: American Steven Holcomb and Steve Langton take bronze, winning first two-man medal by a US sled since 1952. http://t.co/3lgynFj7z0 - AP Sports (@AP_Sports) February 17, 2014 BMW Translogic Videos bobsled