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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Trump turns his unpredictable ire towards German carmakers

President-elect Donald Trump likes to be unpredictable. During the election, he used the phrase in reference to foreign policy and dealing with terrorism. But he's using the same tactic with the automotive industry, making broad statements that send manufacturers into emergency-response mode. The latest salvo comes from an interview with Germany's Bild, where Trump threatened a 35-percent import tax on German manufacturers. ( Reuters covers the highlights in English here.) "If you want to build cars in the world, then I wish you all the best. You can build cars for the United States, but for every car that comes to the USA, you will pay 35 percent tax," Trump said. Trump's comments seem to be directed at manufacturing in Mexico, although it's unclear if the comments refer to any import from a German automaker or just those from south of the border. BMW is building a $1-billion plant in San Luis Potosi, Mexico, where it plans to assemble the 3 Series. Mercedes-Benz is joining up with Nissan to build a new facility in Aguascalientes near the Japanese company's existing factory. And Volkswagen recently expanded its massive footprint in Puebla to build the new Tiguan as well as a separate factory for the Audi Q5. Reuters states that Trump thinks there's not enough reciprocity between Germany and the United States, as Germans don't buy Chevrolets at the rate American buy Mercedes-Benz Vehicles. At present, only the Corvette and Camaro are sold in Germany. The German subsidiary of Chevrolet parent General Motors, Opel, is the fifth-ranked automaker in the European Union, ahead of FCA but trailing Ford, VW, and both French auto companies. In response to Trump, Germany's deputy chancellor (Chancellor Angela Merkel is shown above) and minister for the economy, Sigmar Gabriel, did not mince words. As reported by The Guardian, Gabriel said "The US car industry would have a bad awakening if all the supply parts that aren't being built in the US were to suddenly come with a 35% tariff. I believe it would make the US car industry weaker, worse and above all more expensive." Asked what it would take for Germans to buy more American vehicles, he said "Build better cars." Gabiel also noted that BMW's largest plant is already in the US. The Spartanburg, SC plant exports about 65 percent of its 400,000-unit annual production to foreign markets and directly employs 8,000 workers according to BMW.

2017 BMW i3 gets $1,200 price increase for new, bigger battery

The 2016 BMW i3 started at $43,395 (including the $995 destination fee). The all-electric 2017 BMW i3 with the new 94 Ah battery will start at $44,595 while the REx (Range Extender) version of the new car starts at $48,445. Both of those prices also include the destination fees. The good news is that you get a lot more electric vehicle for your EV bucks. As we learned in May, the 2017 i3 is getting a much larger battery pack than the 2016 model. Instead of a 22-kWh pack that offered 81 miles of range, the 2017 i3s have a 33-kWh pack that'll take you 114 official miles. In other words, if you only care about battery capacity, you're paying just over $100 per kWh of extra capacity for a new i3 now. Or you can look it as a 50-percent capacity increase for about a thousand dollars. Either way, the cost of more electric miles is not as expensive as it once was. Just as predicted. There will also be some new standard equipment that comes with the 2107 i3: Deka World – Interior Design Loft No Cost DC Fast ChargeNow available for 2 years Advanced Real Time Traffic Information Universal Garage Door Opener 19-inch wheels Comfort Access There are two new options as well, the Protonic Blue color and the Dark Oak Wood Trim. BMW is also offering the BMW Performance Center Driving Experience for both of its i vehicles, the i3 and the i8, to interested drivers. Related Video: Featured Gallery 2017 BMW i3 View 26 Photos News Source: BMW Green BMW Electric Hybrid