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BMW slapped with discrimination suit by EEOC

According to a report from CNNMoney, BMW has been hit with a lawsuit from the US Equal Employment Opportunity Commission after revised criminal background check policies resulted in the dismissal of 88 contractors, 70 of whom (that's about 80 percent) were black. A total of 645 contractors were required to submit to background checks at BMW's facility in Spartanburg, South Carolina after BMW switched contract companies at its plant.
Though the 88 persons who were not rehired by the new contractor all had criminal records, that may not necessarily be a legal way to screen applicants, as the EEOC counters: "BMW's policy has no time limit with regard to convictions. The policy is a blanket exclusion without any individualized assessment of the nature and gravity of the crimes, the ages of the convictions, or the nature of the claimants' respective positions."
BMW's actions were in violation of the Civic Rights Act of 1964, according to the EEOC, because they utilized "a criminal conviction policy that disproportionately screened out African-Americans." A recent bulletin offering guidance from the EEOC on the Civil Rights Act can be found here, but the EEOC's stance on the issue has been the same for years: "Since issuing its first written policy guidance in the 1980s regarding the use of arrest and conviction records in employment decisions, the EEOC has advised employers that under certain circumstances, their use of that information to deny employment opportunities could be at odds with Title VII."

BMW i3 REx rated at 117 MPGe, 39 mpg with 72-mile EV range

The numbers haven't made their digital way to the EPA's website yet, but we can now confirm that the BMW i3 with range extender will be officially rated at a combined 117 MPGe with 39 mpg once the battery runs out. That puts the amazing little city car just ahead of the pure-electric Fiat 500e (116 MPGE, combined) and behind the Honda Fit EV (118) and the Chevy Spark EV (119). In the plug-in hybrid category, it's at the top of the class, beating out the Honda Accord PHEV, which is rated at 115 MPGe but is also a much bigger vehicle. The i3 REx also has an official all-electric range of 72 miles and can go another 78 on gas (for a total of 150). When it's not carrying around the extra fuel tank and engine, the all-electric i3 gets 124 MPGe (combined), which is the currently the highest in the US. The i3 EV also has an all-electric range of 81 miles. BMW expects to deliver the first i3 REx in the US this week and delivered the first all-electric version earlier this month. There was a bit of a hold-up on the range-extender version thanks to a delay with getting these EPA numbers. Now that all the bureaucratic boxes have been checked, it's off to customer driveways they go.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.