2012 Bmw 50i on 2040-cars

Auto blog

Formula E gets wireless-charging BMW i8 safety car [w/video]

Racing series typically select a safety car appropriate to the kinds of racecars for which they'll be setting the pace. So you might find a Mercedes SLS pacing a Formula One grand prix, for example, and you're more likely to find a BMW M4 on duty at a DTM race and a Chevy Camaro or SS on an oval speedway for a NASCAR or Indy race. It would only stand to reason, then, that the FIA Formula E Championship kicking off next month in Beijing would press a plug-in into service as its safety car. But the organizers didn't go for your run-of-the-mill Nissan Leaf or Toyota Prius.
No, the safety car for Formula E will be a BMW i8 specially modified for the occasion. As you can see from the video below, the hybrid sports car packs a full roll cage, racing buckets with harnesses, special communications systems and on-board fire extinguishers. But that's not all.
In partnership with technological partner Qualcomm, the Formula E support fleet - including two examples each of the i8 and i3 - will feature inductive charging. So while one is out on the track, or at least sitting at the end of the pit lane waiting to be deployed - the other will be charging wirelessly. The vehicles are still pending FIA approval, and only one has been outfitted with the Qualcomm Halo wireless charging system (with the others to be retrofitted later), but they were all on hand for the recent practice race at Donnington Park.

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Auto execs surveyed say VW, BMW most likely to grow

A new survey of top global automotive executives indicates both Volkswagen and BMW are the most likely to grow their market share over the next five years.
Tax advisory firm KPMG LLP has released its 14th annual Global Automotive Executive Survey, which includes responses from over 200 executives. A total of 81 percent of respondents said they expect to see Volkswagen make gains, compared to 70 percent last year. BMW, meanwhile, saw 70 percent of those surveyed say they believe the company will increase its market share. That's a jump of 7 percentage points over last year. This is the first time in the history of the survey that BMW has claimed the second-place spot.
Meanwhile, Hyundai has seen its perceived market share potential slacken for the third year in a row. Around 61 percent of those surveyed predicted gains for Hyundai, down from 63 in 2012. Toyota also has a surprising year, but for just the opposite reason. While the manufacturer had slipped in ranking since 2011, it enjoyed the largest increase of any company in the 2013 survey, jumping to 68 percent from 44 percent last year.