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Watch a trio of Santas ride up Mulholland Drive
Wed, 25 Dec 2013Santa Claus might have his eight reindeer - or nine, when it's foggy - to help him deliver presents in most parts of the world, but in southern California, it looks like he's traded up from Dasher, Dancer, Prancer and company to BMW, Yamaha and Ducati. RNickeyMouse is usually the place to check out spectacular motorcycle crashes on video along LA's Mulholland Drive, but a recent video caught a trio of Santas carving up the iconic, twisty road.
The three Santas are together, riding what appears to be a BMW S1000RR, Yamaha R1 and a hard-to-tell custom bike that could be a Ducati 1098. The video, which is posted below, also catches a bonus Santa riding solo on another S1000RR. Happy Christmas to all, and to all a cool bike!
BMW joins the early holiday advertising fray with three new ads
Thu, 06 Nov 2014October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.
BMW solar roof helps i3 drivers even when sun isn't shining
Wed, Jan 7 2015At the Consumer Electronics Show, BMW has announced a release window for its i Wallbox Pro that unites domestic solar power and the electricity grid. The box itself was shown off during last year's i8 drives and it rests inside a solar carport to control the simultaneous delivery of both solar power and the electric grid energy to recharge an i8. One drive attendee wrote how the Wallbox Pro display showed that it was providing 3.4 total kW to the coupe, with 2.8 kW from the sun and 0.6 kW from the grid. At CES, BMW said the i Wallbox Pro, brought to life by BMW DesignWorks, will be available in 2016. For homes that aren't equipped with solar power, or when solar isn't available, the system will draw power from the grid when it's least expensive. The Munich manufacturer also announced a concept storage solution using discarded batteries from its electric cars, where excess energy from solar or other sources could be held for later use for a vehicle or the home itself. BMW will be demonstrating the i Wallbox Pro at CES and the press release below has more information. BMW i Home Charging Services unveiled at the CES Consumer Electronics Show in Las Vegas Pioneering integrated charging solution for electric vehicles brings further reduction in charging costs and integrates home solar generating systems with the household electricity system. Munich / Las Vegas- January 5, 2015... At the Consumer Electronics Show CES 2015 in Las Vegas (6 – 9 January 2015) BMW i will unveil a further innovative product from its 360° ELECTRIC portfolio: BMW i Home Charging Services. This smart solution for home charging of electric and plug-in hybrid BMW models is based on the smart home-enabled BMW i Wallbox Pro system already presented by BMW in spring 2014. How the smart charging service works. Using BMW i Home Charging Services, the vehicle is charged with homegenerated solar power whenever this is available. At other times, or if the household does not have a solar generating system, the vehicle is automatically charged at the cheapest off-peak rates. This makes it possible to take advantage of flexible electricity pricing that varies depending on the time of day. In the USA, this can result in savings of up to 800 dollars a year. With this fully automated charging service, customers get a simple-to-operate system that integrates vehicle charging with the household electrical system and online-based data systems.