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BMW 3 Series wagon configurator up, priced from $41,450

If you're still smarting from the shock of the BMW 3 Series Gran Turismo, we have good news for you. BMW has just fired up the configurator for the 2014 3 Series wagon. Prices start at $41,450, excluding an $895 destination and handling fee. The price tag will buy you a 328i xDrive Sports Wagon with a 2.0-liter inline four-cylinder engine boasting 241 horsepower paired with an eight-speed automatic transmission as standard equipment. The automaker's xDrive intelligent all-wheel drive is also standard, as is a fuel-saving auto start/stop function and 17-inch alloy wheels wrapped in all-season run flat rubber.
Buyers can step up to Sport Line trim for $2,600, and doing so graces the 3 Wagon with 18-inch wheels, high-gloss black accents outdoors as well as a sport leather steering wheel, high-gloss or aluminum interior trim and a black signature key fob. Luxury Line trim will set you back $2,300 abd features chrome trim accents outdoors and wood trim inside along with other goodies. Buyers can also opt for Modern Line trim at $2,300, complete with a turbine-design 18-inch alloy wheel, matte chrome trim bits outdoors and a range of interior trim options.
Our favorite of the bunch? That would be M Sport trim. While the tweaks are largely aesthetic, we dig the notion of 8-way power adjustable sport seats indoors and exclusive M Estoril Blue paint outside. Expect to pay $3,950 for the pleasure. Head over to the BMW site to build your own.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW performance engineering boss wants an M7

Audi has the S8, Mercedes has the S63 AMG and Jaguar has the XJR, but BMW has always held that an M7 wasn't justified, leaving its associated Alpina line to tackle that market with the B7 (pictured). The chief engineer at the M division, however, feels otherwise.
Speaking to Autocar, the BMW M development chief Albert Biermann indicated that he would like to see the M division do a performance version of the 7 Series to compete with the above-mentioned models, but that there are no current plans in place to do so. Neither did he specify what kind of engine it would have, or if it would be badged, for that matter, as an M7 or an M Performance model.
The latter is the approach which the M division is reportedly taking with performance versions of BMW crossovers beyond the X5 M and X6 M, such as the X3 and upcoming X4. The division is also said to be developing a performance-tuned xDrive system to compete with AMG's new all-wheel-drive models, as well as a potential M3 GT to join the new M3 sedan and M4 coupe with a slantback bodystyle.