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KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

BMW and Jaguar Land Rover to jointly develop electric car tech

FRANKFURT – BMW and Jaguar Land Rover on Wednesday said they will jointly develop electric motors, transmissions and power electronics, unveiling yet another industry alliance designed to lower the costs of developing electric cars. Both carmakers are under pressure to roll out zero-emission vehicles to meet stringent anti-pollution rules, but have struggled to maintain profit margins faced with the rising costs of making electric, connected and autonomous cars. "Together, we have the opportunity to cater more effectively for customer needs by shortening development time and bringing vehicles and state-of-the-art technologies more rapidly to market," said BMW board member Klaus Froehlich. BMW and Jaguar Land Rover said they will save costs through shared development, production planning and joint purchasing of electric car components. Both companies will produce electric drivetrains in their own manufacturing facilities, BMW said. The BMW Jaguar Land Rover pact comes as rivals FiatChrysler and Renault explore a $35 billion tie-up of the Italian-American and French carmaking groups. Nick Rogers, Jaguar Land Rover's engineering director said, "We've proven we can build world beating electric cars but now we need to scale the technology to support the next generation of Jaguar and Land Rover products." BMW was in talks with rival Daimler about developing electric car components but was also in discussions with Jaguar Land Rover, a company it once owned, to explore an alliance on engines. BMW already has a deal to supply an 8 cylinder engine to Jaguar Land Rover. Carmakers are increasingly open to sharing electric car parts because the technology is expensive and because customers no longer buy a car based on what engine a vehicle has. "Carmakers are much less precious about sharing electric car technology because it is much harder to create product differentiation with electric car tech. They all accelerate fast, and everybody can do quality and ride and handling," according to Carl-Peter Forster a former chief executive of Tata Motors and a former BMW executive. Jaguar Land Rover is still run by former BMW managers, including Ralf Speth the company's chief executive who spent 20 years at BMW prior to joining JLR, and Wolfgang Ziebart, the engineer who oversaw Jaguar's I-Pace electric car program, who is a former head of research and development at BMW.

BMW mulled ten, eight, and six-cylinder engines for i8 before going hybrid

There's little doubt that the 2015 BMW i8 is one of the most radical and groundbreaking performance cars this industry has seen in a long time. From its unique carbon-intensive construction to its 1.5-liter, three-cylinder and electric motor plug-in powertrain to its concept-car appearance, the flagbearer for BMW's new i venture challenges the very notion of what it takes to be a supercar.
Yet apparently the i8 almost didn't do that at all. Yes, it probably still would've had innovative assembly techniques, serious performance and come-hither bodywork, but according to a new report in the Telegraaf, it was very nearly a much more conventional beast, drawing its power from a V10 engine. According to the report, that line of development never got much beyond the drawing board, but BMW engineers then shifted their focus to both V8 and six-cylinder motivation, going so far as to build prototype cars. The higher cylinder-count engines were eventually dropped altogether after BMW decided to turn the i8 into a hybrid, with the six-cylinder reportedly nixed due to heat management and weight issues. In the end, of course, BMW went with the PHEV powertrain that offers a total system output of 362 horsepower and 420 pound-feet of torque - plenty of thrust for this lightweight, all-wheel drive coupe while still enabling an incredible 94 miles to the gallon on the EU cycle. Regardless of how it turned out, it's still fascinating to think that BMW didn't have a much firmer conceptual idea of what it was after when it started the i8's development.
Here at Autoblog, we're genuinely thrilled about this new generation of greener hybrid super- and hypercars, a movement spearheaded by the i8, Porsche 918 Spyder, Ferrari LaFerrari and McLaren P1. But even so, our inner-gearheads can't help but wonder what might have been had BMW pursued a more conventional i8, either in place of, or in addition to, the car they did build. What do you think? Have your say in Comments.