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2014 BMW i3

A Purer Than Ever Sort Of Driving Pleasure
This all started back in 2007 when the megacity urbanization trend hit full stride and BMW began brainstorming the 2020 future of mobility. The product was thus originally called the BMW MegaCity vehicle. Then the 'i' division of BMW was officially born in 2011, and we have since been exposed to various "leaked" images and official prototype unveilings of both this i3 and the i8 eco sports car. The latter (called i12 in the halls of Munich) was originally called the Concept Vision Efficient Dynamics and presented as a diesel-hybrid.
The time is now upon us for the market launch of the plug-in i3 (called i01 internally). The wider motoring public already has its opinions and BMW is listening to all of them, so there's a bundle of nerves around these limited drives of the i3 for a select few members of the media, Autoblog included. We came to an airfield outside of Munich and were handed an i3 test car to drive around a set course filled with blue- and white-striped cones. BMW tech experts were everywhere and some of the discussions around the various technical displays even got a little heated.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

American motorcycle brands most satisfying, Japanese most reliable, says Consumer Reports

Consumer Reports started tracking motorcycle reliability last year through its regular reader survey, just like the magazine's well-known auto guide. For the 2015 edition, CR now has data on over 12,300 bikes, compared to 4,680 in 2014, and the extra info means it can include more brands, like Suzuki, Triumph and Can-Am, to the list. However, the final results remain largely the same. As with last year, Japanese bikes are the best choice for buyers who prioritize reliability. Yamaha comes out on top yet again and is followed by Suzuki, Kawasaki and Honda. Victory and Harley-Davidson hold the middle of the list, and the European cycles from Triumph, Ducati and BMW sit at the bottom. The major outlier in this regional distinction is the Can-Am Spyder from Canada's Bombardier Recreational Products that comes in dead last in the dependability survey. Still, even the most dependable model is occasionally going to break, and the average repair bill across all brands is $342, according to CR's readers. Kawasakis are the cheapest to keep on the road at a median of $269 for fixes, versus BMW as the most expensive at $455. Through all of the companies, electrical gremlins are the most common issue, causing 24 percent of problems, but faults with the cooling system, pistons or transmission are the smallest concerns at 4 percent each. While Japanese cycles might be the easiest to keep on the road, they aren't the most beloved by riders. In CR's gauge of satisfaction, the Americans reign supreme. Victory owners love their bikes the most with 80 percent reporting that they would buy another. Harley riders are known for having a close bond to the company's models, and the brand comes in second with 72 percent. Finally, Honda rounds out the top three at 70 percent. Head over to Consumer Reports to see more results. News Source: Consumer ReportsImage Credit: Toby Brusseau / AP Photo BMW Honda Suzuki Motorcycle Ducati bike victory