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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

2014 BMW 2 Series is a 1 and then some

Pricing for the new coupe starts at $32,100 for the 228i and $43,100 for the M235i.
BMW has taken the wraps off its replacement for the 1 Series, the 2 Series, ahead of an official debut at the 2014 North American International Auto Show in January. Pricing for the new coupe starts at $32,100 for the 228i and $43,100 for the M235i that we showed you earlier today - not including $925 for destination. And before you break out the torches and pitchforks, know that those numbers compare favorably with the current 128i Coupe and 135is Coupe, which start at $31,500 and $43,550, respectively.

BMW calls in 50,000 motorbikes over fuel pump leak

If you don't often see motorbikes being recalled, it's probably because there's less to go wrong on a motorcycle. But a problem with the fuel pump on a wide array of BMW Motorrad products has prompted the National Highway Traffic Safety Administration to issue a recall for over 50,000 of the Bavarian two-wheelers across America.
The issue revolves around the fuel pump flange on R-model, K-model, S 1000 and HP2 motorcycles built as far back, in some cases, to 2005 and as recent as 2012, depending on the model. The flange was found to be prone to crack and leak fuel, which NHTSA evaluated as a fire risk. As a result, precisely 50,184 such motorbikes are being recalled to have their flanges reinforced or, where necessary, to replace the entire fuel pump. If you're the owner of such a Bimmer bike, expect a call from your dealer sometime next month, but you can read the full notice below.