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2015 BMW 228i Convertible

BMW history is littered with small, four-seater convertibles that offer style, spirited performance and driving flexibility. These days it's the 2 Series range, not the 1 or the 3, that carries on the droptop-driver's-car tradition, and the 2015 228i Convertible will the first flavor of it to hit US shores. With prices starting in the upper $30k range, conservative but attractive exterior styling and just enough interior comforts and amenities to feel like a true-luxury player, the 228i makes a strong initial case for itself as either a first or second vehicle. Concurrent with my First Drive of the 2015 BMW X6 M, the Germans brought along their new 2 for testing along some pretty mellow Texas driving routes outside of Austin. With roads that ranged from sweeping country lanes to small town streets, and weather changing handily from cold and misty to bright and warm, I got a good sample of what the new open-top 2 can do. Drive Notes I'll admit to getting behind the wheel of the 228i convertible with a bit of a bias: the old 1 Series line, including the droptop, was amongst my favorite BMW models in years. In terms of overall character, this 2 Series has mellowed a lot versus the chuckable, cheerful 1er. The steering response isn't quite so whip-fast, and the longer wheelbase means it's less willing to rotate overall. Of course, the 2, especially in convertible form, does feel better suited for the stereotypical small, premium convertible driver, too. Ride quality over our mostly smooth-road drive route was placid and controlled, and steering still felt steady and weighty on center and with lock added in. The car also offers really well-sorted protection from wind buffeting and noise, both with the top raised and lowered. I drove topless on the highway and on surface streets, and was impressed at how cozy I felt with the wind deflector erected and the windows up. Cold-weather convertiblers should do well with this BMW (especially when the xDrive AWD car launches, later in the year). Erect the folding soft top – a feature that's available at speeds up to 30 miles per hour – and the NVH experience is transformed. BMW says that the top-up wind noise has been reduced "by half" versus the 1 Series – a fact that I had no trouble believing after the first few seconds. Wind rush is basically eliminated with the roof raised, and the car becomes a downright conversational space thusly set up.

BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt

Mini Vision Next 100 concept invokes an alternate universe

Sir Alec Issigonis, designer of the 1959 Mini, would probably find Mini's new Vision Next 100 concept amusing. The original Mini was largely an exercise in efficient packaging and clever engineering. That it was handsome, and became iconic, was more a product of its wild success than an intentional product of its exterior styling. While the Mini concept is undoubtedly cleverly packaged, it's almost purely a styling exercise, no matter what sort of futuristic connected/autonomous functionality Mini says it'll have. Mini doesn't seem able to move past the Mini as a caricature of itself. The heavy, floating roof, the vestigial round and friendly "headlamps", the oversized gauge pod. This seems very German, the inability to communicate essential brand attributes without using cliches. Mini is in a styling rut, trying to evolve the same basic styling language with each new generation, stretching it over larger hard points. The Vision Next 100 program would have been a great time to communicate to the public that Mini is more than just styling tropes: it's an attitude, a way of thinking, a connectedness to the driver. More than a badge or bug-eyed headlights. To its credit, the interior is massively decluttered. That's in part to the rear-engine layout, but more on that in a follow-up piece. The comparatively vast footwell and ultra-minimalist dash pair well with the giant windscreen. It feels light, airy, and authentic to the ideals of the originally Mini in terms of space efficiency, without being overly sentimental. Futurism is a thankless profession, and we can't take this concept literally as a vision of what the brand will be in 100 years. We can say this: it doesn't seem that Mini will be able to transcend the styling tropes that currently define Mini. Let's hope they find a way out of their rut. Related Video: Featured Gallery Mini Vision Next 100 Concept View 38 Photos Design/Style BMW MINI Coupe Hatchback Concept Cars Future Vehicles vision next 100