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BMW readies EV, hydrogen updates for 2015 Detroit Auto Show

BMW's stand at the 2015 Detroit Auto Show will be the place to go for updates. News about advances in electric vehicle infrastructure, hydrogen fuel cells (maybe) and BMW's suite of connected vehicles app things will all make an appearance at the show next month. Let's start with what we know for sure. Both the i3 and i8 plug-in vehicles are supremely connected cars. A new announcement from BMW (available below) says that the suite of "Now" – ChargeNow, ParkNow and DriveNow – apps will be extended and available internationally. The updates include things like being able to find new new fast-charging stations and ParkNow LongTerm, which will let drivers find a permanent parking space where they can fill up their batteries. As Jacob Harb, BMW of North America's head of electric vehicle sales and strategy, told AutoGuide, "2015 is the year of infrastructure." While there is no official mention of a fuel cell stack in the official release (and we've asked BMW to see if there's anything to this news), Inside EVs says that BMW will also show off its new fuel cell stack in Detroit. That's the one that Toyota and BMW are working on together, as announced back in January 2013. If it makes an appearance, then it'll be our first look at the powertrain that's one generation beyond what Toyota has now in the Mirai. BMW at the North American International Auto Show (NAIAS) 2015 in Detroit. On 12 January 2015, BMW will welcome in the new car year by unveiling a raft of new products at the North American International Auto Show (NAIAS) in Detroit. A fixture on the calendar since 1907, the event originally known as the Detroit Auto Show has a long tradition in the USA. This year will be the 27th time it has been held on an international stage, and more than 200 exhibitors will gather at the COBO Center on the Detroit River to present their latest offerings to a large audience. More than 18 million people have visited the show since 1989. The public days take place from 17 – 25 January. Celebrating their world premieres in Detroit are the new BMW 6 Series Convertible, Coupe and Gran Coupe, as well as the new BMW M6 Coupe, BMW M6 Convertible and BMW M6 Gran Coupe high-performance models. They will be joined at the NAIAS by the cutting-edge BMW i models and innovative services encompassing the world of electric mobility. And BMW ConnectedDrive will be showcasing its over-the-air regular automatic map updating technology.

This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

BMW M4 pitted against i8 in drag race

Germany's Auto Bild has set up a very intriguing drag race to settle not just an inter-brand rivalry within BMW but a question of the old school versus the latest tech. The BMW M4 is a leader among the traditional sports coupes with a turbocharged inline-six spinning the rear wheels, but the M has to tackle the cutting-edge i8 with its turbocharged three-cylinder augmented with electric drive. See what happens when they go head to head. Even on paper, the race looks quite close. The i8 weighs about 300 pounds less than the M4 and also slightly nudges it out on net torque at 420 pound-feet versus 406 lb-ft. Also in some shots, the pavement looks just a little bit damp here, which would benefit the i8's all-wheel drive setup. However, the M-car has a healthy horsepower advantage with 425 hp against the hybrid's 357 hp. The race commences after a short introduction. Watch and see whether the traditional tech or latest layout wins the day. Related Gallery 2015 BMW M4 Coupe: First Drive View 38 Photos Related Gallery 2015 BMW i8: First Drive View 62 Photos News Source: Auto Bild TV via YouTubeImage Credit: Related images Copyright 2014 Michael Harley, Drew Phillips / AOL Green BMW Coupe Hybrid Performance Videos drag race race bmw m4