2009 Bmw X5 Xdrive30i Awd Pano Sunroof Nav Rear Cam 64k Texas Direct Auto on 2040-cars

Auto blog

2013 BMW X1

A Tasty Bit Of Old School For The New School
Against the backdrop of fervent hand-wringing from brand purists, BMW is on the cusp of finally offering front-wheel-drive vehicles. While that's a shock to the constitution, many are pointing to the company's fine-handling Mini offerings as an article of faith that it can get this drivetrain paradigm shift right. That may be true, but there's an even more important lesson that Mini has taught the decision-makers in Munich: how to make real money on small cars.
Before Mini came along, BMW - along with seemingly every other premium European automaker - never really figured out how to coax big dollars out of American wallets without developing cars that had large footprints, at least those other than sports cars. While the automaker really got rolling in America on the strength of little bantamweights like the 2002, it veered away from small cars sometime in the '80s. BMW subsequently crashed and burned with the cut-and-shut 318ti built off its E36 3 Series and, good as it is, the 1 Series hasn't given the company meaty volume or profits, either. Among other brands, the Audi A3 has never rung up big numbers, and the less said about the painful sales figures of the Volvo C30, the better. But Mini has beat the odds, blazing a more affordable and evidently compelling trail. As of late, the company's Countryman softroader has been a massive hit worldwide. No surprise then that BMW has reconsidered bringing over its smallest softroader, the X1, to the US.

BMW i Collection puts upscale treehugging in the palm of your hand

If BMW's new i sub-brand sounds more like it belongs to consumer electronics than it does to automobiles, that's probably no mistake. After all, electric vehicles bridge the gap between conventional automobile and electronic gadget - just ask our compatriots over at Engadget that report on them all the time. But to drive the point home even greener, BMW has, together with the new i3, launched a new collection of electronics accessories that make the Bavarian automaker as much a competitor with companies like Belkin or Griffin as it is with Audi or Mercedes-Benz.
The new BMW i Collection includes items like a solar charger for phones and MP3 players, a laptop bag made from felt-like recycled PET plastic and vegetable-tanned leather, and of course the requisite USB dongle. Other items include keyfobs, a shopping bag, notebook and ballpoint pen.
All the items, of course, are designed to extend the i3's upscale tree-hugging image to items you can hold and use while your EV is charging in the driveway. They go on sale starting next month with prices ranging from 15 euros ($20) for the pen or lanyard to 99 euros ($135) for the shopping bag. Details in the press release below and images of the whole collection in the gallery above.

BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.