2008 Bmw X5 4.8l Awd Silver Navigation Panoramic Sunroof Roof Rack on 2040-cars

Auto blog

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW M6 amped up for track duty by Risden

Risden Engineering is a bit of an unknown, if we're being completely honest - we have yet to report on the company to date, and its corporate website is really an information desert save for the name and a few email addresses. Even the press release that we requested from Risden's contact person is short and vague. That's all pretty much okay with us as long as the shadowy tuners, you know, make good on this sweet-looking BMW M6 racecar thing.
Dubbed the Risden 6R, we're told that the M6 modification will result in a vehicle that is more adept at track work, while still being street-legal. In terms of specifics, we read that a full aero kit will be involved, with one fixed and one retractable rear wing (hard to miss). There are obviously new wheels, and the company has also added a fully adjustable suspension, a four-point roll bar and a new braking system - all while reducing curb weight overall.
Apparently more details are to follow after the 6R's official release in the first quarter of 2013. We wait with bated breath.

2015 BMW M4 Coupe

Launched out of the seat by a huge, unexpected dip in the road, yet still held largely in place by the smooth webbing of my safety belt, I clench my teeth waiting to come back to earth. A tenth of a second later, the M4 Coupe touches down and my body is slammed into the leather seat cushion. All of the air is forced out of my lungs upon landing, but the BMW's chassis, suspension and steering appear unfazed. Pleasantly surprised, I mash the accelerator to the floor in giddy pursuit of the car in front of me - an absolutely identical 2015 BMW M4 coupe.
A cavorting game of cat-and-mouse on a desolate twisty canyon in southern Portugal is an excellent way to explore the real-world driving dynamics and performance of BMW's all-new M4 Coupe. But to truly push it to the limit - without having to worry about oversize depressions in the asphalt - requires a dedicated racetrack. Graciously, my hosts have rented the famed Autódromo Internacional do Algarve racetrack, or Portimão circuit, for an afternoon of automotive debauchery.
It's hard to believe this passes for work.