2008 Bmw X5 4.8i Sport Utility 4-door 4.8l on 2040-cars

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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

2014 BMW X5

Is Better Than Ever Still Good Enough?
By now, all but the staunchest of traditionalists have moved past the shock and horror of seeing their favorite automotive brands branching into categories and segments that break with their previously accepted norms. In other words, you and I don't really care all that much if the BMW M3 is powered by an inline six or a V8, or whether it boasts a turbocharger, just so long as the end result is an awesome car. Similarly, we don't get all hot under the collar seeing that same M3 share space on the showroom floor with a brace of SUVs and crossovers... or, as BMW continues to insist, Sports Activity Vehicles.
Time, as they say, heals all wounds, and the BMW X5 has been around long enough, having first seen the light of day in 1999, that anyone offended by its existence has since gotten over it. Plus, the X5 is a legitimately nice vehicle to drive, offering such desirable qualities to family men and women as seating for up to seven, all-wheel drive and a commandingly tall view of the road. For the enthusiast set, the X5 serves up a taut chassis and powerful engine options.

2014 BMW M6 Gran Coupe

One of the many perks of this job is, not surprisingly, the cars. It's relatively easy to snag the keys to a vehicle for a special occasion, whether that be for a road trip, tailgating or helping a friend move. And while sometimes the tailgating might happen with a Ford F-150 instead of a Range Rover and the road trip might be in a minivan rather than a Mercedes-Benz S-Class, occasionally the stars align and a special vehicle arrives for an equally special time.
That's exactly how I found myself dressed to the nines and behind the wheel of the BMW M6 Gran Coupe, a $135,375 (as-tested) rocket ship, en route to a rare multi-wedding weekend to celebrate with two pairs of my closest friends on the biggest day of their lives (a very special congratulations to Kara and Zach, and Laura and Andrew). Continuing with our nuptial theme, the M mechanicals and the 6 Series Gran Coupe body are a match made in heaven.