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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

8 automakers, 15 utilities collaborate on open smart-charging for EVs

We're going to lead with General Motors here. GM is one of eight automakers working with 15 utilities and the Electric Power Research Institute (EPRI) at developing a "smart" plug-in vehicle charging system. Why did we start with GM? Because it's the first automaker whose press release we read that mentioned the other seven automakers. Points for sharing. For the record, the collaboration also includes BMW, Toyota, Mercedes-Benz, Honda, Chrysler, Mitsubishi and Ford. The utilities include DTE Energy, Duke Energy, Southern California Edison and Pacific Gas & Electric. The idea is to develop a so-called "demand charging" system in which an integrated system lets the plug-ins and utilities communicate with each other so that vehicle charging is cut back at peak hours, when energy is most expensive, and ramped up when the rates drop. Such entities say there's a sense of urgency to develop such a system because the number of plug-in vehicles on US roads totals more than 225,000 today and is climbing steadily. There's a lot of technology involved, obviously, but the goal is to have an open platform that's compatible with virtually any automaker's plug-in vehicle. No timeframe was disclosed for when such a system could go live but you can find a press release from EPRI below. EPRI, Utilities, Auto Manufacturers to Create an Open Grid Integration Platform for Plug-in Electric Vehicles PALO ALTO, Calif. (July 29, 2014) – The Electric Power Research Institute, 8 automakers and 15 utilities are working to develop and demonstrate an open platform that would integrate plug-in electric vehicles (PEV) with smart grid technologies enabling utilities to support PEV charging regardless of location. The platform will allow manufacturers to offer a customer-friendly interface through which PEV drivers can more easily participate in utility PEV programs, such as rates for off-peak or nighttime charging. The portal for the system would be a utility's communications system and an electric vehicle's telematics system. As the electric grid evolves with smarter functionality, electric vehicles can serve as a distributed energy resource to support grid reliability, stability and efficiency. With more than 225,000 plug-in vehicles on U.S. roads -- and their numbers growing -- they are likely to play a significant role in electricity demand side management.

Mini fini: The Mini Clubman passes into British motoring history

Au revoir, Clubman. The veddy British Mini model that found a loyal following in the UK and elsewhere for more than a half-century has folded its spilt rear “barn doors” for the final time. The ultimate Clubman — assuming there wonÂ’t be another sequel, and Mini says there won't — rolled off the production line Monday at Mini Plant Oxford in England. The Mini “estate” version bows out after 17 years of build at Oxford and more than a half-million units churned out for deliveries to more than 50 countries. The heritage of the Clubman — and of most Minis — is worth recalling because the brand has spawned such affection among its fans. One has to deep-dive back to the early Sixties, when MiniÂ’s owner, British Motor Corporation (BMC), introduced two estate versions of the original Mini: the Austin Seven Countryman and Morris Mini Traveller. In 1967, the characteristics of existing Mini wagons were combined to form the first Clubman. lt was axed in 1982 — after it was once renamed as the 1000HL — and the Clubman wouldn't return until 2007, with the brand then under the auspices of BMW. Modern vehicle safety standards presented a challenge for those rear doors. “We needed to ensure that both doors would always open fully without obscuring the rear lights, which was a legal requirement,” said Guy Elliott, who was part of the development team for the doors at the time. The reborn Clubman was updated in 2015 for a second generation. It adopted Mini's signature circular daytime running lights, a feature still seen today, and ditched the unusual rear doors for a more conventional setup. Last year Mini launched the “Final Edition” of the car, with a special grille and alloys and limited it to a run of 1,969 units, paying homage to the launch year of the original. The BMW Group says it expects to invest about $750 million in the next few years in realigning the Oxford plant to accommodate assembly space for the upcoming electric Aceman crossover and new Cooper variations later this year.